Imagine that you are browsing an online store and seeing two products sitting side by side. One has 14 reviews, the other has 2,300. You did not read a single word of either listing yet but you already know which one you are leaning toward.
That instinct has a name and it is called the bandwagon effect. And it is one of the most powerful, most consistent and most underused forces in marketing.
However, understanding the bandwagon effect in marketing is not about tricks. It is about understanding how human beings actually make decisions under uncertainty. When people can not decide what they should purchase or make a decision about a product, they look at what everyone else is doing. And when they see evidence of a crowd already moving in one direction, they follow.
Tiếp tục đọc "Bandwagon Effect: Why People Follow What Others Are Doing (And How to Use It Right)"