Imagine walking into a restaurant and being handed a menu with 200 items. No categories. No recommendations. Just an overwhelming wall of text.
You would freeze. You would stress. And there is a good chance you would say, “Actually, let’s go somewhere else.”
Now imagine your website is that restaurant.
If your homepage has six CTAs, your pricing page has nine tiers, and your navigation menu branches into endless dropdowns….You are not giving your visitors options; you are giving them a headache.
继续阅读“ Decision Fatigue: How Too Many Choices Hurt Your Website Conversions”