ๅจไธบๆจ็ๅจ็บฟๅๅบ็ๅข้ฟๅ้้้ฃๅๅๅบๆญฃ็กฎ็ๅณๅฎๆถ๏ผ ็ตๅญๅๅกๆๆ are crucial. Keeping track of the various business metrics will not only save you from failuresย but also help you take your business to the ultimate heights of success.
็ถ่๏ผๅพๅพๅพๅฎนๆ่ฟทๅคฑๅจๆ็พไธๅ็ ไธๅกๆๆ ๅๅๆใๆ ่ฎบๆจๆฏ็ตๅญๅๅกไธ็็ๆฐๆ่ฟๆฏๅจ็บฟไธๅก็ไธ้จๅ๏ผ่ฟไบๆฐๅญๅไปทๅผ้ฝไผไฝฟๆจไธ็ฅๆๆชๅนถๆๅฐๅฐๆใ
To help you understand the concept of business key metrics and make long-term positive impacts on your online business, we have made a list of ่ฟย topmost important eCommerce metrics. ้่ฟ่ท่ธชๅไผๅ่ฟไบๅๆ๏ผๆจๅฏไปฅๆฏซไธ่ดนๅๅฐๆ้ซ้ๅฎ้ขใย
ไฝๅจๆไปฌ่ฟๅ ฅๅ่กจไนๅ๏ผๆจ้่ฆไบ่งฃ็ตๅญๅๅกๆๆ ๆฏไปไนไปฅๅไธบไปไนๅฎไปฌๅฏนๆจ็ไธๅกๅๅฑๅฆๆญคๆไปทๅผใๆๅ ด่ถฃไบ่งฃๆดๅคๅ๏ผ็ถๅ็ปง็ปญ้ ่ฏป๏ผ
ไปไนๆฏ็ตๅญๅๅกๆๆ ไปฅๅไธบไปไนๅฎไปฌๅฏนๆจ็ไธๅก่ณๅ ณ้่ฆ๏ผ
ไปปไฝ quantifiable, consistently defined measurementย of an online business websiteโs performance is known as ็ตๅญๅๅกๆๆ .่ฟไบๆๆ ๅฏไปฅๆๅค็ง็ฑปๅ๏ผๅฏๅธฎๅฉๆจไป็ปๆฃๆฅๅๅผๅไธๅก็ไธๅ้จๅใย
ๆๅ็ๅจ็บฟไธๅกๅง็ปๅ ณๆณจไปไปฌ็็ฝ็ซๆๆ ่งๅฏ็จๆทๅไธๅไบคไบ. eCommerce metrics can show which product or section you need to take immediate action on, plan to improve in the future, or even remove from your store altogether. They can not only help predict impending losses but also prevent them from happening. Managing a successful online store requires the ability to gather, analyze and improve on these metrics for eCommerce.
็กฎๅฎๅชไบๆๆ ๅฏนๆจ็็ตๅญๅๅกไธๅกๅพ้่ฆ
You must be wondering how to know which business metrics to keep track of if there are so many. The good news is that there are only a handful of eCommerce metrics that are essential to your businessโs growth or directly represent the state of your business. To figure out which eCommerce indicators are most important for your company, ask yourself the following questions:
๐ฏ How much will your online business store be affected if particular metrics change? ๅ่ฎพ็นๅฎๆๆ ๏ผไพๅฆๆจ็็ฝ็ซๆต้๏ผ็ๅๅๅฏ่ฝไผๅฏนๆจ็ไธๅกไบง็้ๅคงๅฝฑๅใๅจ่ฟ็งๆ ๅตไธ๏ผๅฎๅฏ่ฝๆฏๆจๅจ็บฟๅๅบ็้่ฆๆๆ ใย
๐ฏ ๆน่ฟๆๅถๅฎ็นๅฎๆๆ ๆฏๅฆไผ่ฎฉๆจ็ๅ ฌๅธๆดๆฅ่ฟๅ ถ็ฎๆ ๏ผ ็กฎๅฎ็นๅฎๆๆ ็ๆน่ฟๆฏๅฆไผไฝฟๆจ็ๅจ็บฟๅไธ็ฝ็ซๆดๅ ๆๅๅนถๅธๅผๆจ็ๅฎขๆทใๅฆๆๆฏ่ฟๆ ท๏ผ้ฃไนๅฎๅฐฑๆฏๆจไธๅก็ๅ ณ้ฎๆๆ ใย
๐ฏ ๅฆๆๆจๆน่ฟๆไธช็นๅฎๆๆ ๏ผๆจไผ็ๅฐๅ ถไปๆๆ ็ๅๅๅ๏ผย ไฝ ้่ฆ considerย ็ธไบๅ ณ่็ๆๆ ย ๅ determine which improves or negatively impacts the other ones.ย
ๆไปฌ็ธไฟกๆจๅฏน ็ตๅญๅๅกๆๆ ย by now, so letโs dive in and have a look at the top eCommerce metrics you should measure to grow your online business.ย
ๆจ้่ฆ่ท่ธชๅไผๅไปฅๅฎ็ฐ้ๅฎ้ฃๅ็้กถ็บง็ตๅญๅๅกๆๆ
ไธ็ไธๅคงๅคๆฐๆๅ็ไผไธ้ฝๆ่ท่ธชๅๅฝปๅบๆฃๆฅ็ตๅญๅๅกๆๆ ็ๅๆณใๆไปฌๅทฒ็ปๅๅปบไบไธไธชๅ่กจ most important eCommerce metricsย ๆจ need to keep track of to help you out. To boost your sales significantly, you should have these metrics and KPIs ready with you at all times.ย
1) ้ๅฎ่ฝฌๅ็
The most important eCommerce metric that you must follow, regardless of how large or small your site is, is your business’s ้ๅฎ่ฝฌๅ็.่ฟๆฏไธไธช็พๅๆฏ๏ผๅณๅฎไบๆจ็ๆฐ้ site visitors who complete their purchaseย ๅ become paying customers to your business. Any business needs to study how much traffic is converting and bringing it profit.ย
๐ Keep Track Of Your Conversion Rates
่ฆ่ฎก็ฎ่ดตๅ ฌๅธ็้ๅฎ่ฝฌๅ็๏ผๆจ้่ฆๆพๅฐ ็จๆท่ดญไนฐๆฏไพ ไฝ ็ไบงๅใ
![[2026] Most Important eCommerce Metrics You Should Measure To Grow Online Business](https://notificationx.com/wp-content/uploads/2021/07/5.png "[2026] Most Important eCommerce Metrics You Should Measure To Grow Online Business 2")
ๅ ๆญค๏ผๅฆๆๆจๆปๅ ฑๆ 100 ๅ็ฝ็ซ่ฎฟ้ฎ่ ๏ผๅ ถไธญๅคง็บฆ 50 ไบบไปๆจ็ไผไธ่ดญไนฐไบไบงๅ๏ผ้ฃไนๆจ็ฝ็ซ็่ฝฌๅ็ๅฐๆฏ 50%ใ
่ฟ้๏ผ
ๆป่ฎฟๅฎข = 100
Number of conversions = 50
ๆไปฅ๏ผ่ฝฌๅ็ = (50/100) * 100% = 50%
่ท่ธช่ฝฌๅ็็ๆไฝณๅๆณๆฏไฝฟ็จ ่ฐทๆญๅๆ ๅนถ่ฎพๅฎ็ฎๆ ใ่ฆไบ่งฃๅฆไฝ่ฎพ็ฝฎๆจ็ Google Analytics๏ผๅๆ๏ผ็ฎๆ ๏ผๆไปฌๅปบ่ฎฎๆจๆไพ 'ๅๆๅขๅผบๅ็ตๅญๅๅกๆฐๆฎ' ไธ่ฏปใ
๐ ๆ้ซๆจ็้ๅฎ่ฝฌๅ็
You can quickly boost your conversion rates by making your site more engaging and interactive. You can also incorporateย ็คพไผ่ฏๆ่ฅ้ย ๅย FOMO่ฅ้ย ไฝฟ็จ WordPress ๆไปถ๏ผไพๅฆย ่ฏ่ฎบXย ๅย NotificationXย ไธบๆจ็็ฝ็ซๅขๅ ๅฏไฟกๅบฆๅนถ่ฏดๆๆจ็ๅฎขๆท่ฟ่ก่ดญไนฐใย
2๏ผ็ฝ็ซๆต้ๅข้ฟ็
ๅฎๆ่ท่ธช่ฎฟ้ฎๆจ็ WooCommerce ็ฝ็ซ็็จๆทๆฐ้้ๅธธ้่ฆใไธๆฆๆจไบ่งฃไบๆจ็็ตๅญๅๅก่ฝฌๅ็ๅนถ้ๅไบ้ๅฝ็ๆญฅ้ชคๆฅไผๅ่ฟไบๆๆ ๏ผๆจๅฐฑ้่ฆไธๆณจไบๆจ็ ็ฝ็ซๆต้.
You need to know where your site visitors are coming from – whether it is your ads, email marketing, social media marketing, or some other strategy you are using. Analyzing your site traffic will help you calculate the revenue you get from different traffic sources and makeย investments in the right sectors.
ๆดๅ ทไฝๅฐ่ฏด๏ผๆจ็ไธไบๆต้ๆฅๆบๅฏ่ฝๅ ๆฌ๏ผ
๐ฏ ๆจ็็ฝ็ซๆต้: ่ท่ธช number of visitsย per user to your website over specific periods of time.ย
๐ฏ ๆจ็็คพไบคๅชไฝๅนณๅฐ: Share each new blog post and product on Twitter, LinkedIn, Facebook, Google, and Pinterest, as well as other social media platforms, to drive prospective buyers.ย
๐ฏ ๆจ็ฝ็ซไธ็ๅๅฎขๆ็ซ ๏ผไธบๆจ็ๅๅฎขๆ็ซ ๆฐๅๅผไบบๅ ฅ่็ๅ ๅฎนใไฝฟ็จไธ็ณปๅ้กต้ข SEO ็ญ็ฅ็ๅๅฎขๅฏไปฅๅธฎๅฉๆจๅจๆ็ดขๅผๆไธญๆๅๆด้ซๅนถๅธๅผๆดๅค่ฎฟ้ฎ่ ่ฎฟ้ฎๆจ็็ฝ็ซใ้ ่ฏปๆไปฌ็ๅๅฎข๏ผไบ่งฃๅฆไฝ improve user experience on your WordPress blogย ๅฐ learn more.ย ย
๐ฏ ่ฐทๆญๆๅ ถไปๆ็ดขๅผๆ๏ผ ้ๅๆชๆฝๆ้ซๆจๅจๆ็ดขๅผๆไธญ็ SEO ๆๅใ้่ฆ็ๆฏๆจ็็ฝ็ซๆๅๅฎขๆ็ซ ๅบ็ฐๅจ็ฌฌไธไธชๆ็ดข้กต้ขไธ๏ผๅ ไธบๅคงๅคๆฐ็จๆทไธไผ็นๅป็ฌฌไธ้กตใย
๐ ๅๆๆจ็็ฝ็ซๆต้
ๅจ...็ๅธฎๅฉไธ ่ฐทๆญๅๆ๏ผๆจๅฏไปฅไฝฟ็จไธๅ็ๅๆๅ่ดน็ไปฅๅค็งๆนๅผๅๆๅ่ท่ธชๆจ็็ฝ็ซๆต้ใ
๐ ่ทณๅบ็๏ผ
The bounce rate is a percentage used to carry out website traffic analysis. It represents the percentage of site visitors who leave (or bounce) your online store without taking any action. You can measure your WooCommerce shopโs bounce rate using ่ฐทๆญๅๆใๆฐๅญฆๆน็จๅผ็ญใๆจ็่ทณๅบ็่ถไฝ๏ผๆจ็็ฝ็ซๅฐฑ่ถๅฅฝใย
๐ ๅนณๅ้กต้ขๅ็ๆถ้ด๏ผ
่ฟๆฏไธไธช้่ฆ็ๆๆ ๏ผ็จไบ็กฎๅฎๅจไธไธช้กน็ฎไธ่ฑ่ดน็ๅนณๅๆถ้ด single web pageย ้่ฟ all users of the website. This metric does not consider exit pages and bounces.
๐ ้กต้ขไปทๅผ๏ผ
The average value of a page that a user visited before landing on the goal page or completing an eCommerce transaction is referred to as ้กต้ขไปทๅผ.
๐ ๅขๅ ๆจ็็ฝ็ซๆต้
ๆๅฅฝๅฐๆนๅ็ฝ็ซๆต้็ๆๆๆๆนๆณๅ ๆฌ๏ผ
๐ ๅ ๅคงๅฏน็คพไบคๅชไฝ็ๆ่ตใ็ตๅญ้ฎไปถๆดปๅจๅๅ ๅฎน่ฅ้๏ผไปฅไฟ่ฟ่ดตๅ ฌๅธ็่ฅ้ๅทฅไฝใ
๐ ่่ sponsored commercialsย ๅ other marketing campaigns to target the appropriate customer demographic if you have the budget.
๐ Increase user engagement level by identifying and highlighting content that you think the customers will like. Showcase exclusive products or sale items by highlighting them through categoriesย and product sliders.ย
๐ย ๆน่ฟๆจ็็ฝ็ซ่ฎพ่ฎกๅๅฏ็จๆง - ่ฎฉๆจ็็ฝ็ซ easier to navigateย and use responsive themes and templates. You can also use vibrant colors with minimalistic layouts to catch usersโ attention effortlessly and implement interactive widgets and buttons.
3) ๅฎขๆท็ป่บซไปทๅผ (CLV)
ๆ นๆฎ ไบๆดฒ็งๆ, ๅฎขๆท็ป่บซไปทๅผ (CLV) ๆฏๆจไผฐ่ฎกๆฏไฝๆถ่ดน่ ๅจๆจ็ไบงๅๅๆๅกไธ่ฑ่ดน็้้ขใ่ฟไธช็นๅฎ็ๆๆ ๆๅฉไบไบ่งฃๆจๅจๅฎขๆท็ๅฝๅจๆๅ ไปๆถ่ดน่ ้ฃ้่ทๅพ็ๆปๆถๅ ฅใ็ฅ้ไฝ ๅฏไปฅ่ฑๅคๅฐ้ฑๆฅ่ทๅพไธไธชๅฎขๆทไปฅๅไฝ ๅบ่ฏฅๅจๅคๅคง็จๅบฆไธ็ไฝไปไปฌ๏ผ่ฟไผ็ปไฝ ไธไธช AOV ๅ CAC ็ไผฐ่ฎก.
๐ ้ขๆตๅฎขๆท็ป่บซไปทๅผ
้ขๆตๅ่ท่ธช CLV ๅฏ่ฝๆ็นๆฃๆใ่ฝ็ถๆไบๅ ฌๅผๅฏไปฅๅธฎๅฉๆจไบ่งฃๅฎขๆท็็ป่บซไปทๅผ๏ผไฝๆจๅฏไปฅ ไฝฟ็จ่ฟไธช่ฎก็ฎๅจ ไฝฟ่ฟ็จๆดๅฎนๆใย
You can also analyze the high-value customers and figure out their purchasing patterns, then replicate the system with the other customers.ย
๐ ไผๅๅฎขๆท็ป่บซไปทๅผ
่ฆๆ้ซ CLV๏ผๆจๅฏไปฅๅฐ่ฏไปฅไธๆญฅ้ชค๏ผ
๐ ้่ฟๆไพๆๆฃใ็นๅซไผๆ ๅๅ ถไปไฟ้ๆดปๅจๆฅ้ผๅฑๅฎขๆท่ฟๅใ
๐ ้ไฝ่ทๅๆฐๅฎขๆท็ๆๆฌ (CAC)ใๆจๅฐ่ฝๅคๅขๅ ไธชไบบๆถ่ดน่ ็ๅฉๆถฆใ
๐ ๅฏปๆพๆ้ซๅนณๅ่ฎขๅไปทๅผ (AOV) ็ๆนๆณใ
4๏ผ็ตๅญ้ฎไปถ่ฅ้ๆๆ
็ตๅญ้ฎไปถ ่ฅ้ย is one of those strategies that are very important to grab the attention of site users and non-visitors. Emails are one of the most powerful tools for online businesses to drive repeat sales.ย
๐ ่ฏไผฐๆจ็็ตๅญ้ฎไปถ่ฅ้็ญ็ฅ
ไธ็ฝ็ซๆต้ๅข้ฟ็ไธๆ ท๏ผๆจๅฏไปฅ่ท่ธชๅค็งๆฏ็ๅๅๆๆฅ่ฏไผฐๆจไป็ตๅญ้ฎไปถไธญ่ทๅพ็้ๅฎ้ขๅ็จๆทๆฐ้ใๅ ถไธญๅ ๆฌไปฅไธ็ตๅญๅๅกๆๆ ๏ผ
๐ฏ Email Subscription (Opt-In) Rate:
็ตๅญ้ฎไปถ้ๆฉๅ ๅ ฅ็ๆฏๆ่ฎข้ ๆจ็็ตๅญ้ฎไปถ็ WooCommerce ๅๅบ็จๆท็็พๅๆฏใ
๐ฏ Email Open Rates:
ๆๅผ็่กก้ๆๅคๅฐ่ฎข้ ่ ้ ่ฏปไบๆจๅ้็็ตๅญ้ฎไปถใ่ฟไบๆๆ ๆๅฉไบๅๆๆจ็็ตๅญ้ฎไปถไธป้ข่กๅๅ ๅฎน็ๅธๅผๅใ
๐ฏ Email Click-Through-Rates (CTR):
่ฏฅๆๆ ่กก้ๆๅคๅฐ็จๆท็นๅปไบๆจ็ตๅญ้ฎไปถไธญ็้พๆฅใ้ๅธธ้่ฟ่กก้ๅฎๆฅ็กฎๅฎๆจ็็ตๅญ้ฎไปถๆดปๅจ็ๆๆๅฆไฝใ
๐ฏ Email Unsubscription (Opt-out) Rate:
็ตๅญ้ฎไปถ้ๆฉ้ๅบ็ๅบๆฌไธไธ้ๆฉๅ ๅ ฅ็็ธๅโโๅฎๅณๅฎไบๅจๆถๅฐ้ฎไปถๅๅๆถ่ฎข้ ๆจ็ WooCommerce ๅๅบ็ตๅญ้ฎไปถ็ๅฎขๆท็พๅๆฏใ
ๆจๅฏไปฅไฝฟ็จไธไบ็ฎๅ็ๆนๆณๆฅ่ฏไผฐๆจ็็ตๅญ้ฎไปถ่ฅ้็๏ผ
๐ ไฝฟ็จ built-in ๅๆย in your email marketing tool, such as MailChimp
๐ ๅฉ็จ ่ฐทๆญๅๆ ้่ฟ ่ฎพ็ฝฎ่ฝฌๅ็ฎๆ to track your opt-ins โthank youโ page.ย
๐ ้่ฟ็ตๅญ้ฎไปถ่ฅ้ๅธๅผ็จๆท
ๅฆๆๆจๆ็ฝ็ซ็จๆท็็ตๅญ้ฎไปถๅ่กจ๏ผๆจๅฏไปฅ่ฝปๆพๅฐ keep them informedย of all types of improvements, updates, and latest releases of your products and keep them engaged with your business. Moreover, you can also notify them of ็นๅซๆๆฃ ่ฏๅฎไผไธบๆจ็็ฝ็ซๅธฆๆฅๆดๅค็จๆทๅนถไฟ่ฟ้ๅฎใย
ๆจ่ฟๅฏไปฅ้่ฟๅๆดๅคๆฅๆน่ฟๆจ็็ตๅญ้ฎไปถ่ฅ้็ญ็ฅ ๅผไบบๅ ฅ่ไธๅผไบบๆณจ็ฎ็ไธป้ข่ก ๅธๅผ็จๆทๆๅผๅ้ ่ฏปๆจ็็ตๅญ้ฎไปถใไบคไบๅผๅทๅฌๆง็จ่ฏญๆ้ฎไนๆฏๆ้ซ็นๅป็็ๅฅฝๆนๆณใ
5) ๅนณๅ่ฎขๅไปทๅผ (AOV)
็ ๅนณๅ่ฎขๅไปทๅผ (AOV) ๆๆ ๆๅฉไบ็กฎๅฎๆจ็ๅฎขๆทๅจๅๆฌก่ฎฟ้ฎๆ้ดๅจๆจ็ไบงๅๅๆๅกไธ่ฑ่ดน็้้ขๆไปทๆ ผใ่ฟๆฏ็กฎๅฎ็ๅบๆฌๆๆ ่ฅ้ๆๆใ ๆญคๅ่ฝไธๆจ็็ฝ็ซไป็จๆท้ฃ้่ทๅพ็ๅฉๆถฆๆป้ข็ดๆฅ็ธๅ ณใ
๐ ่ฎก็ฎ AOV ๆๆ
AOV ๆๆ ๅฏ่ฝๅ ่กไธ่ๅผใ่ฆ่ฎก็ฎ๏ผๆจๅฏไปฅไฝฟ็จ่ฟไธช็ฎๅ็ๅ ฌๅผ๏ผ
ๆไปฌๅฏไปฅไปไธ้ข็ปๅบ็ๅ ฌๅผไธญ็ๅบ๏ผๅนณๅ่ฎขๅไปทๅผ (AOV) ๅฎไนไธบ ่ทๅพ็ๆถๅ ฅไธ่ฎขๅๆปๆฐ็ๆฏ็.ไธบไบ็่งฃ่ฟไธ็น๏ผๅ่ฎพๅจ 8 ๆไปฝ๏ผๆจ็ๅจ็บฟๅๅบๆปๅ ฑๆถๅฐไบ 1000 ไธช่ฎขๅใไป่ฟไบ่ฎขๅ็้ๅฎไธญ๏ผๆจ่ทๅพไบ $21000 ็ๆถๅ ฅใ
่ฟ้๏ผ
่ฎขๅๆปๆฐ = 1000
Total revenue earned = $21000
ๆไปฅ๏ผ่ฝฌๅ็ = ($21000/100) = $210
ๅฏไปฅ่ฏด๏ผ8ๆไปฝ็ๅนณๅ่ฎขๅไปทๅผไธบ$210ใ
๐ ๅขๅผบๆจ็ไธๅก AOV
ๅขๅ AOV ็ๆนๆณๅ ๆฌ๏ผ
๐ ๆไพๆดๅคง/ๆ็ป็ๅ ่ฃ ๏ผๆดๅผไบบๆณจ็ฎ็ๆๆฃ๏ผ
๐ ้่ฟๅฎๆ่ดญไนฐ้ๅฎ้ๅ ็ปไปถๆๆๅก๏ผ
๐ Place more relevant packages on the homepage to attract more customers.
๐ ไธบไธชไบบ่ดญไนฐๆไพๅ ่ดนๆๆๆฃ่ฟ่ดนใ
6๏ผๅฎขๆท่ทๅๆๆฌ๏ผCAC๏ผ
ๅฆๆไฝ ่ฑๆดๅค็้ฑๆฅๅธๅผ้กพๅฎข๏ผ่ไธๆฏ้กพๅฎขๅจไฝ ๅบ้่ฑ็้ฑๆไนๅ๏ผๆญค็ตๅญๅๅกๆๆ ๏ผไน็งฐไธบ CAC, ๆๅฉไบ็กฎๅฎ expense of gaining a customerย ๅ includes all types of related sales and marketing expenses.ย
๐ ็กฎๅฎๆจ็ๅนณๅ CAC
Your eCommerce businessโs Customer Acquisition Cost (CAC) is basically the total expense that the business makes for every new customer. To calculate CAC, you divide your total expenditure (selling & marketing costs) over a certain period by the total number of new customers acquired during that time.ย
ๅ่ฎพ๏ผๅฆๆ่ดตๅ ฌๅธๅจ 8 ๆไปฝ่ฑ่ดน $500 ๅนถ่ทๅพไบ 500 ไธชๆฐๅฎขๆท๏ผๆไปฌๅฏไปฅ่ฎก็ฎๅบ๏ผ
CAC = $500 / 500 ไธชๅฎขๆท
= ๆฏไธชๅฎขๆท $1
ๆจ็ๅฎขๆท่ทๅๆๆฌๅฟ ้กปไฝไบๆจ็ๆถ่ดน่ ็ป่บซไปทๅผๆ่ฝ่ต้ฑใ็ๆณๆ ๅตไธ๏ผๆจ็่ดญ็ฝฎๆๆฌไนๅบไฝไบๆจ็ ๅนณๅ่ฎขๅไปทๅผ (AOV)๏ผ่ฎฉๆจไปๆฏไธชๆฐๅฎขๆทไธญ่ทๅฉใ
๐ ้ไฝ่ดตๅ ฌๅธ็ CAC
ๆๅ ็งๆนๆณๅฏไปฅๆ้ซ็ตๅญๅๅกไธๅก็ๅฎขๆท่ทๅๆๆฌ๏ผๅ ถไธญๅ ๆฌ๏ผ
๐ ไผๅ็ฝ็ซๆต้ๅ่ฝฌๅ็
๐ ๅฉ็จ customer feedback and reviewsย ๅฐ improve their experience
๐ ่ฎกๅ่ฅ้็ญ็ฅไปฅๅ ณๆณจๅ ทๆๆด้ซๆไธบๅฎขๆทๆฝๅ็็จๆท
7) ่ดญ็ฉ่ฝฆๆพๅผ็ (CAR)
็ ่ดญ็ฉ่ฝฆๆพๅผ็ ๏ผ่ฝฆ๏ผ ๅฐๅ่ดญ็ฉ่ฝฆๆทปๅ ๅๅไฝๆชๅฎๆไบคๆ็่ฎฟ้ฎ่ ๆฐ้ไธๅฎๆ่ดญไนฐ็่ฎฟ้ฎ่ ๆฐ้่ฟ่กๆฏ่พใ
๐ ่ฏไผฐๆจ็ๆพๅผ็
ๆจๅฏไปฅ่ฝปๆพไฝฟ็จไธ้ข็ปๅบ็ๅ ฌๅผๆฅ่กก้ๅ่ฏไผฐ่ฟไธช็นๅฎ็็ตๅญๅๅกไธๅก CARใ
็ ็ฉถ่กจๆ ๅนณๅๆพๅผ็ๅจ68%ๅทฆๅณ. ๅฆๆๆจ็ CAR ็ธไผผๆๆด้ซ๏ผๆจ้่ฆ่่็ซๅณ้ไฝๆฐๅญ็ๆนๆณ๏ผไพๅฆๆ้ซๆจ็ ็ป่ดฆ็ญ็ฅ.
๐ ่ฏดๆๆจ็ๅฎขๆท่ดญไนฐ
ๆๅพๅคๆนๆณๅฏไปฅ่ฏดๆๆจ็็ฝ็ซ็จๆทๅฎๆ่ดญไนฐๅนถๆไธบไป่ดนๅฎขๆทใๆจๅฏไปฅไธบๅจ็บฟๅๅบ็ญ็ฅๅธฆๆฅ็ไธไบๆๆๆ็ๆนๅๆฏ๏ผ
๐ ่ฎฉๆจ็็ป่ดฆๆต็จๆด่ฝปๆพ
๐ ้ไฝ่ดญ็ฉๆๆฌ
๐ ๅ้่ดญ็ฉ่ฝฆๆพๅผๆ้็ตๅญ้ฎไปถ
8) ๅๅคดๅฎข็
ๅจไธๅฎๆถๆๅ ่ณๅฐ่ฟ่ก่ฟไธคๆฌก่ดญไนฐ็ๅฎขๆทๆฏไพ็งฐไธบ ๅๅคดๅฎข็. This metric is also a measure of your customersโ experience and your services towards them. Therefore, it is a clear indication of which products or services you need to improve and which are causing issues.ย
๐ ่ฎก็ฎๆจ็ๅๅคดๅฎข็
ๅๅคดๅฎข็ ้่ฟๆพๅฐๆปๆฐๆฅ็กฎๅฎ ไนๅ่ดญไนฐ่ฟ็ๅฎขๆท็็พๅๆฏ ๅฎขๆทๆปๆฐใ ่ฎก็ฎๆจ็ๅๅคดๅฎข็ๅพ็ฎๅใๆจๅช้่ฆ่ท่ธชๆจ็็ตๅญๅๅกไธๅกๅฎขๆทไปฅๅไปๆจ็ๆฐๆฎๅบ่ฟ่กๅคๆฌก่ดญไนฐ็ๅฎขๆทใ
๐ ้ผๅฑๆจ็ๅฎขๆทๅๆฌก่ดญไนฐ
๐ ็กฎไฟๆจ็ๅฎขๆท่ทๅพ ๆไฝณ็จๆทไฝ้ช.ๆจๅฏไปฅ็ฎๅ้่ดญ็จๅบใๅจ้ขๆๆถ้ดไบคไปไบงๅๅๆๅกใๆไพๆๆฃ็ญใ
๐ ๅฏนๆจ็่ฅ้ๆดปๅจ่ฟ่กๅ ๅๆ่ต๏ผๅนถ็กฎไฟ่ฎฉๆจ็ๅฎขๆทๅไธๆจ็ๅ ฌๅธใ
๐ ๅฎๆฝ ๅฎขๆทๅฟ ่ฏๅบฆ่ฎกๅ๏ผ ๅนถ้ผๅฑไปไปฌๅๆฅๅ ๆขๅฅๅฑๅๆๆฃใ
๐ ๆน่ฟๆจ็ๅฎขๆทๆๅก็ญ็ฅใ
9) ๅๆจ่ๅผ (NPS)
If you want to reduce churn for your eCommerce business, you have to focus on improving your customersโ user experience. You can easily evaluate your storeโs customer loyalty and churn rates by keeping an eye on the Net Promoter Score (NPS)metrics. This is generally considered one of the most important eCommerce metrics that any business should track to grow its business.
NPS ่กก้ๆๅคๅฐๅฎขๆทๆฟๆ recommend (promote) your productsย and services to others. It is a direct insight into usersโ brand loyalty and satisfaction.ย
ไธบไบ่ฏไผฐ NPS๏ผ ๅๅปบไธไธช surveyย ๅ ask your customers how willing they are to recommend products from your company to their friends and family. Itโs a good idea to ask them to answer or give a rating on a scale of 0 to 10. Then, take your survey results and separate your clients into three categories:ย
๐ฏไฟ้ๅ๏ผ
ๆจ็ไธๅกๆจๅจ่ ๆฏ้ฃไบไธบๆจ็ไผไธๆไพ 9-10 ๅ.่ฟไบๅฟ ๅฎ็ๅฎขๆท้ๅธธ้ๅธธๆปกๆๅ ๅพไนๆๅๅ ถไปไบบๆจ้ๆจ็ไบงๅใ
๐ฏ่ขซๅจ่ฏญๆ๏ผ
่ฟไบๆฏๆปกๆ็ๅฎขๆท๏ผไปไปฌๆฒกๆ่ถณๅค็็ญๆ ๆฅ้ผๅฑๅ ถไปไบบ่ฎฟ้ฎๆจ็ๅๅบๆไปๆจ็ๅๅบ่ดญไนฐใไปไปฌไผ็ปๆจ็็ตๅญๅๅกไธๅกๆๅ ่ฏๅ 7-8;ๅฐไปไปฌๅๅผ๏ผไธๆณจไบๆนๅไปไปฌ็ไฝ้ชๅนถๅฐไปไปฌ่ฝฌๅไธบๆจๅนฟ่ ใ
๐ฏ ๆน่ฏ่ ๏ผ
่ฃ ้ฅฐ่ ๆฏไปปไฝๅฎขๆท ่ดน็ 6 ๆไปฅไธ. They are usually unsatisfied with your store and may spread negative word of mouth.ย
้่ฟ่ฏข้ฎไปไปฌไธบไปไนไธๆๅฟซไปฅๅไธๆฌกๅฆไฝๆนๅไปไปฌ็่ดญ็ฉไฝ้ชๆฅ่ท่ฟไปไปฌ็ๅ็ญใ
๐ ไฝฟ็จ NPS ่กก้ๅฎขๆทๅฟ ่ฏๅบฆ
ๆข็ถๆจๅทฒๆ นๆฎๅฎขๆท็ๆปกๆๅบฆๅฐๅฎขๆทๅไธบๅ ็ฑป๏ผ่ฏทไฝฟ็จไปฅไธๅ ฌๅผ่ฎก็ฎ NPS๏ผ
ๆฎ SPG ๅจ่ฏขๅ
ฌๅธ็งฐ๏ผ ๅนณๅ NPS ๅผไธบ 34.3; anything around this score means your business is doing well, but it still has room to improve. Anything below 0 means you need to re-evaluate your business strategy and make some serious changes. On the other hand, any value above 70 means your eCommerce store is thriving!
๐ ่ฎฉไฝ ็ๅฎขๆทๆฅๅฎฃไผ ไฝ
ไธบไบๆ้ซๆจ็ NPS๏ผๆจ้ฆๅ ้่ฆไบ่งฃๆจ็ไผไธไธๆถ่ดน่ ็ๅ ณ็ณปใไบ่งฃๆจๆๅคๅฐๆฏๆ่ ใ่ขซๅจ่ ๅๆน่ฏ่ ๅนถ่ฐๆฅไปไปฌ็ๅ้ฆๆฏไธไธชๅพๅฅฝ็็ฌฌไธๆญฅใ
ไป่ฟ้๏ผๆจๅฏไปฅๆง่กไปฅไธๆญฅ้ชค๏ผ
๐ ๅไธไธช comprehensive customer journey mappingย ๅฐ get a full picture of the consumer behavior and find the roots of the problem.ย
๐ ๅ้ ไธไธช efficient customer-driven planย ๅบไบๆ ็จๅฐๅพๅ็จๆท็ๅ้ฆใย
๐ Formulate a surveyย ๅ maximize the responses to understand which tactics are working and which are not.ย
๐ ่ฏๅซๆจ็ๆน่ฏ่ ๅนถ้ๅๆชๆฝๆ็ปๅฐไปไปฌ่ฝฌๅไธบๆจ็ไธๅกๆจๅจ่ ใๆจๅฏไปฅ้่ฟๆ้ซ่ดจ้ใไปๆ ธๅฟๆถ้ค้ฎ้ขใ้็จ้ๅฝ็่ฅ้็ญ็ฅ่ฎฉไปไปฌๅไธ่ฟๆฅๅนถไธๆญไผ ้ๅ็ไปทๅผๆฅ่ฝปๆพๅๅฐ่ฟไธ็นใ
๐ Push the passive to become a promoter. There are several ways of doing this, and one such method is to use ่ฏ่ฎบXๅ้ ่ชๅจ็ตๅญ้ฎไปถๆ้ ๆถ่ดน่ ่ดญไนฐๅใ่ฟไบ็ตๅญ้ฎไปถๆ้ๅฐๆ้ๆจ็ๆถ่ดน่ ๅจๆจ็ไบงๅ้กต้ขไธ็ไธ่ฏ่ฎบๅนถๆไพ่ฏ็บงใ
๐ ็กฎๅฎๆจ็ๅ่ตทไบบๆฏ่ฐ๏ผๅนถๅฅๅฑไปไปฌๅฏนๆจ็ไธๅก็ๅฟ ่ฏๅบฆใๆจๅฏไปฅๆไพๆๆฃใ็นๆฎไผๆ ๅธไปฃ็ ๅ้ๅฎ๏ผๆ่ ่ฆๆฑๆ้ผๅฑไปไปฌๆไธบๆจ็ๅ็ๅคงไฝฟใ
9) ็คพไบคๅชไฝๅไธ็
ไฝไธบๅจ็บฟๅๅบๆๆ่ ๏ผๆจๅฟ ้กป่ท่ธชๅนถไธๆญๅฐ่ฏๆน่ฟ็ๆๅบๆฌ็็ตๅญๅๅกๆๆ ไนไธๆฏ ็คพไบคๅชไฝๅไธ็.ๆฏไธช็คพไบคๅชไฝๅนณๅฐ้ฝ้่ฆๆดปๅจๅๅไธ๏ผไปฅๅ้ ๆๅฟซ็ๅ็ไฝ้ช๏ผๅนถไธๆฐ็ๅๆฝๅจ็ๆชๆฅๅฎขๆท่ฟ่กๆๆไน็ไบๅจใ
ๅฎ้ๅธธ็จไบ่กก้ๅไธชๅ ๅฎนๅจไธๅ็คพไบคๅชไฝๅนณๅฐไธ็่กจ็ฐ๏ผไพๅฆ Facebook, ๆจ็น, Instagram็, ้ข่ฑ, etc, based on the number of interactions the post gets. At times, it is also considered a measurement of how good a marketing campaign is in keeping the audience and customers engaged.ย
่ฟไธช้่ฆ็ๆๆ ๆๅฉไบ็่งฃๆฅๆๆด้่ฆ็ engaged usersย compared to a large number of followers who do not interact.ย
๐ ๅฏๅ่งๅฏ็คพไบคๅชไฝๅไธ็
ๆจ็ๅไธ็ๆฏ ๅ่ดจ็็ๅฎไฝ็ฐ ๆจ็ๅ
ๅฎน๏ผๅนถๅธฎๅฉๅฝข่ฑกๅๆจ็ๅฎขๆทๅฏนๆจ็ๅจ็บฟไธๅก็ๆๆใๅ ๆญค๏ผ่ฏๅฅฝ็็คพไบคๅชไฝๅๆๅฏนไบ่กก้ๆจ็ WooCommerce ไธๅกๆฏๅฆๆๅ่ณๅ
ณ้่ฆใ
่ฟๅ ๅคฉๆ ๅ ็งๅจ็บฟๅๆๅทฅๅ ท ๅธฎๅฉๆจ่กก้ไธๅๅนณๅฐ็็คพไบคๅชไฝๅไธ็ใไฝๆฏ๏ผๆจไนๅฏไปฅไฝฟ็จไธ้ข็ปๅบ็ๅ ฌๅผ่ฟ่ก่ฎก็ฎใย
However, before we can use any of these tools and equations to measure the social media engagement rates, we need to understand that there are several different engagement methods for different media platforms.
่ฝ็ถ Facebook ไธ็ๅไธๅบฆ็ฑๅๆฌขใ่ฏ่ฎบๅๅไบซ่กจ็คบ๏ผไฝๅฎๆฏ่ฝฌๅๅๅๅค็ๆฐ้ใๅฆๆๆจ็ไผไธๆฅๆ่ชๅทฑ็ YouTube ้ข้๏ผๅๅบๆ นๆฎๆฏไธช่ง้ข่ทๅพ็ๆป่ง็ๆฌกๆฐๆฅ่กก้ๅไธๅบฆใ
Therefore, you will have to understand what your audience expects and depend on these different platforms and act accordingly.ย
๐ ้ฃๅๆจ็ๅไธ็
่ฆๅฐๆจ็ไธๅกๆจๅๅข้ฟๅๆๅ็ๆ็ป้ซๅบฆ๏ผๆจ้่ฆไบ่งฃๆจ็ๅไผๅนถๅปบ็ซๅไธๅบฆๅไบๅจใๅไธๅบฆๆฒกๆไธ้๏ผๅ ๆญคๆจๆๆบไผไธๆญๆน่ฟๆนๆณๅนถ่ฟ่กๆน่ฟใ
There are countless ways to improve your website engagement rates. While it is impossible to list all of them, here are a few techniques you can use.ย
๐ ๅฏนไฝ ็ๅฌไผ่ฟ่กๅฝปๅบ็ๅๆไปฅไบ่งฃไปไปฌ
๐ ๅจ็บฟๅๅปบๅๅไบซๆจ็่งไผไผๅๆฌข็ๆ่ถฃไธๆไปทๅผ็ๅ ๅฎน
๐ ้่ฟไธ้จ็็ตๅญ้ฎไปถๅ็คพไบคๅชไฝ่ฅ้ๆฅๅธๅผ็จๆท็ๆณจๆๅ
๐ ๅไบซไบๅจๅ ๅฎน๏ผ่ฎฉ็จๆทๅผๅงๅฏน่ฏๅนถไฟๆๅฏน่ฏๆต็
๐ Be creative with polls, Q/A sessions, contests, giveaways, and more
๐ ไฟๆๆจ็ๅ ๅฎน่ง่งๅ๏ผไปฅ็ซๅณๅธๅผ่งไผ็ๆณจๆๅ
๐ ๅง็ปไฟๆๅฟซ้ๅๆบๆบ็ๅๅค๏ผๅฝ็จๆทๆฒกๆๆถๅฐๅฏนๅ ถๆฅ่ฏข็ๅฟซ้ๅๅคๆถ๏ผไปไปฌๅพๅพไผๅฏนๆจ็ไบงๅๅคฑๅปๅ ด่ถฃ
๐ ๅฎๆๅๅฎๆๅๅธไปฅ็กฎไฟ็จๆทไธไผ้่ฟๆจ็ๅ ๅฎน - ๆจๅฏไปฅไฝฟ็จๆ็จ็ WordPress ๆไปถ๏ผๅฆ SchedulePress๏ผ่ชๅจๅจ็คพไบคๅชไฝไธๅไบซๅธๅญๅๅ ๅฎนใ
ๆจๅบ่ฏฅๅคไน ๆต้ไธๆฌก็ตๅญๅๅกๆๆ ๏ผ
ๆจ้่ฆๅคไน ๅๆไธๆฌก็ตๅญๅๅกๆๆ ๅๅณไบๆๆ ๆฌ่บซๅๅ ถไปฃ่กจ็ๅซไนใ
๐๏ธ ๆฏๅจ๏ผไธไบๆๆ ๅบ่ฏฅๆฏๅจ็ๆงไธๆฌก๏ผไปฅ้ช่ฏๆจ็ๅ ฌๅธๆฏๅฆๅคไบ่ฏๅฅฝ็ถๆใ็ฝ็ซๆต้ๅ็คพไบคๅชไฝๅไธ้ฝๆฏไพๅญใ
๐๏ธๅๅจๅ measures are ideally suited for metrics with larger sample sizes, as they are less influenced by week-to-week changes. Average order value (AOV), cost per acquisition (CPA), and shopping cart abandonment are examples of bi-weekly eCommerce metrics.
๐๏ธย ๆฏๆ๏ผย Some eCommerce metrics, such as those related to email marketing, can be measured monthly as they depend on website traffic numbers and your own marketing strategies.ย
๐๏ธ ๅญฃๅ๏ผ ๅ ถไป็ตๅญๅๅกๆๆ ๅฏไปฅๆฏๅญฃๅบฆๆๆฏๅนดๆฅ็ไธๆฌกใ่ฟไบๆฏๆๅ ทๆ็ฅๆไน็๏ผ้ๅธธ็จไบ่กก้ๆจ็ไธๅก็ๆดไฝ็ถๅตๅๅข้ฟใ
ๆฏซไธ่ดนๅๅฐ่กก้ๆจ็็ตๅญๅๅกๆๆ ไปฅๅๅฑๆจ็ไธๅก
ๆๅ ็ง ็ตๅญๅๅกๆๆ ๆจๅฏไปฅ่ท่ธชไปฅไบ่งฃๆจ็ๅฎขๆทๅไธๅก่ฟๅฑ๏ผไฝไธ้ขๆๅฐ็้ฃไบๆฏๅ ณ้ฎใไปปไฝๆจๅจๅๅพๆๅ็ๅๅบ้ฝๅบ่ฏฅๅ ณๆณจๅฎไปฌใๅฆๆๆจๅๆ่ฟไบ้กถ็บงๆๆ ๅนถ้ๅ้ๅฝ็ๆชๆฝๆฅๅขๅผบๅฎไปฌ๏ผ้ฃไนๆจ็ไธๅก่ฏๅฎไผๅคไบๆไฝณ็ถๆใย
We hope you find our list helpful in growing your online business. If you try out any of the methods listed above, do let us know about your experience by commenting below; we would love to hear from you!ย To learn more valuable information about your online businesses like this, ่ฎข้ ๆไปฌ็ๅๅฎข.ๆจไนๅฏไปฅๅ ๅ ฅๆไปฌ ๅๅฅฝ็ Facebook ็คพๅบ ไบ่งฃๆไปฌ็ๆๆฐๆดๆฐใ
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