Best 30 Must-Have Digital Marketing Agency Tools [2022]

While running any business, you need to have powerful, advanced digital marketing agency tools to get the best growth with minimum effort. Using these tools, you could easily enhance your productivity and run a successful business. Today, we are going to talk about the best 30 agency tools that will help you to achieve your marketing goals with less time and effort. 

Digital Marketing Agency Tools

📖 A Quick Guide To Digital Marketing Agency Tools

As technology becomes ever more involved in our daily lives, digital technologies are now widely used to apply marketing strategies. Whenever a marketing campaign uses any digital communication method, such as text or multimedia message, social media, email, or web-based advertising, as the marketing channel, it is called digital marketing. 

To get your job done, you will always need to have the right tools in your hand. Similarly, if you want to apply your marketing strategies through digital communication methods, you need the right tools to reach out to your potential customers. 

⚡Benefits Of Using Digital Marketing Agency Tools

Since there are different types of digital marketing tools for agencies available, they can offer a variety of benefits for you. Let’s have a quick look at the top benefits that you will get from these tools below.

👉 You can easily reach potential customers.

👉 Converting the visitors into customers will be easier.

👉 You can track and measure your marketing campaigns.

👉 Boosting productivity to achieve your goal quickly.

👉 Helping the customers by providing a better user experience.

30 Best Tools For Digital Marketing Agencies 

Here, we have gathered the 30 best digital marketing tools for agencies widely used and recommended by industry experts. Now, pick the right ones for growing your digital marketing business.

📣 Social Media Marketing Tools

Social media has become one of the best marketing channels to reach potential audiences. Therefore, online marketers use social media to reach their targeted audience, increase awareness, promote products and sales, share useful content, and drive website traffic. Let’s find out the most effective digital marketing agency tools that you can use for social platforms below. 

1. CoSchedule – Complete Marketing Project Managing Solution

Digital Marketing Agency Tools

When it comes to project management, we need to juggle lots of tasks at a time. But keeping track of all those tasks and collaborating with team members is not an easy thing. However, with CoSchedule, you can make your life a lot easier. It offers everything that you need to plan, organize, and execute your content marketing tasks from a single place.

This social media scheduling tool comes with a drag-and-drop calendar where you can collaborate with your team and schedule your work at the same time. It offers options to create and manage social media, email, web content, and more from a single place. So, to run your digital marketing agency this tool can save a lot of your time and let you achieve your marketing goals at ease.  

💡 What Are The Top Features Of CoSchedule?

  • Create and manage your tasks from a single place
  • Review and monitor team progress
  • Add related projects in a single campaign with drag-and-drop functionality
  • Create custom statuses to organize projects
  • Easily collaborate on projects and assign tasks
  • Use best time scheduling intelligently for each network

2. Later – Social Media Marketing Platform

Digital Marketing Agency Tools

Every digital marketing agency needs to post across multiple social media platforms. While Later is mostly famous for Instagram post scheduling, it has also integrated with Facebook, Twitter, and Pinterest as well. It offers a simple planning solution, analyzing, and publishing your content with just a few clicks. Therefore, you can easily boost your reach and streamline your marketing strategy.

It comes with a drag-and-drop feature to schedule your posts, saving a lot of your time. Also, this digital marketing agency tool has a mobile app for manually posting Instagram stories. You can also use its analytics tools for measuring your weekly or monthly growth. It will let you know the engagement metrics and your top-performing post with an interactive dashboard.

💡 What Are The Top Features?

  • Drag-and-drop post scheduling and calendar view
  • Media & caption library for storing images and videos
  • Review and reply to Instagram comment 
  • Hashtag suggestions tool
  • Detailed analytics for posts and Stories performance reports

3. SocialBakers – AI-Powered Marketing Solution

SocialBakers - AI-Powered Marketing Solution

If you are looking for inspiration for your content strategy, SocialBakers can be a great option for you. This digital marketing app can help you to manage marketing tasks with the help of AI recommendations. It will help you to take strategic decisions by mapping your marketing persona more accurately. So, you can create more personalized and engaging content for your audiences. 

Besides, you will get AI Insights to improve your content quality and offer a huge content library for taking inspiration. Also, you will get to know how your stories, videos, or paid social media content are performing in one dashboard. Therefore, you can keep track of your everything and execute marking plans more efficiently.

💡 What Are The Top Features?

  • AI-powered persona mapping for identifying the right audience 
  • Managing all social media platforms from one place 
  • Scale all your social media strategies with AI recommendations
  • Benchmark your performance against your competitors
  • create the most engaging content with AI-powered content insights 

✉️ Email Marketing Tools

In the world of digital marketing, email marketing offers an enormous return on investment (ROI) for business owners. However, to successfully run your email marketing campaigns, you need to have the right tools in your hand. Let’s find out what are the best email marketing tools for digital marketing agencies you can use below.

1. MailChimp – Marketing Automation Tool

 Digital Marketing Agency Tools

MailChimp is one of the most popular marketing automation tools that you can use to supercharge your email marketing campaigns. It comes with a huge template library that you can use to send high-converting emails to your subscribers. Besides, this marketing agency tool offers pop-up suggestions while creating emails to make your design even better.

You will also get email scheduling and an A/B testing feature to make the most out of your marketing campaigns. With the contact list segmentation feature, you can send the right email to the right people and enhance the conversion rate. Moreover, you can use this email marketing tool to send automated emails to your customers at ease. So, this digital marketing tool could be the best solution for your email marketing campaign. 

💡 What Are The Top Features?

  • Simple drag & drop email builder interface
  • Ultimate email template library 
  • List management & segmentation
  • Email automation & ultimate app integration 
  • Split testing & email scheduling option

2. Lemlist – All-In-One Outbound Solution

Digital Marketing Agency Tools

While running a digital marketing agency, you have to send cold emails to your potential customers. Using LemIist you can easily send automated cold emails with a personal touch. Therefore, your emails won’t end up in the spam box. Also, you can automate the follow-up emails from your customers and save a lot of your time.  

Using this marketing automation tool, you could segment your targeted audiences and increase the conversion rate easily. Moreover, you can integrate Lemist with popular CRM software and other business tools like Drop Contract, Phantombuster, Zapier, etc., and boost your marketing campaigns. So, you can also consider Lemlist as an option. 

💡 What Are The Top Features?

  • Automatically generate personalized emails 
  • Automatically reply to clients and save your time
  • Segment your targeted audience 
  • Integration with popular business tools
  • Web extension 

🔍 SERP & SEO Tools

The SERP & SEO tools are vital for every digital marketing business. If you want to grow your business online, you need to learn what people are the people looking for on the internet. With SERP & SEO tools, you can find the right keywords for your business and make the most out of it. Below, we are going to introduce you to the most popular digital marketing agency tools for SERP & SEO research that you should have on your bucket list.

1. UberSuggest – The All-In-One SEO Tool

Digital Marketing Agency Tools

Ubersuggest is a Search Engine Optimization (SEO) tool that you can use to get access to a huge keyword database. It can help you to find the most relevant keywords for your business and provide content suggestions for your business. You can also learn the insights like search volume, keyword difficulty, backlink information, etc. with a detailed breakdown.

Besides, it will help you to keep track of your competitor’s websites and give you an edge over your competitors. It also comes with a Google Chrome Extension that will provide valuable insights while searching on google. Overall, Ubersuggest comes with amazing features that are very easy to use. So, you can use it to grow your online business.

💡 What Are The Top Features?

  • Discover the right keywords and content ideas
  • SEO Difficulty And SERP Analysis
  • It has a chrome extension 
  • In-depth SEO audit 
  • Frequently updated keyword database

2. Google Keyword Planner – Achieve Your Marketing Goals

 Digital Marketing Agency Tools

 

If you want to find the most accurate insights for the keywords, Google Keyword Planner could be a great option for you. This awesome keyword research tool is a part of google’s AdWords PPC platform. You can use this digital marketing tool for finding keywords and key metrics like search volume, CPC, competition score, etc. for free. 

Additionally, you can filter all the keywords through the refine keyword feature and still get a huge amount of relevant keywords. So, you can easily export the most relevant keywords and use them to get higher rankings. Overall, Google Keyword Planner is completely free to use. You may keep this digital marketing software on your checklist, too.  

💡 What Are The Top Features?

  • Most accurate keyword metrics 
  • Refine Keywords features to filter out irrelevant keywords
  • Ultimate keyword database 
  • Completely Free to use
  • Location-based keyword searching option

3. MOZ – SEO Software For Smarter Marketing

Digital Marketing Agency Tools

Moz is one of the most comprehensive SEO suites that you can use for your digital marketing agency. It offers an outstanding keyword explore feature that will help you to get the most relevant keywords and related queries for your topics. Besides, it comes with an advanced link explorer feature that you can use to get an in-depth analysis of the backlinks.

The best thing about this SEO tool is that it also has a site crawler that will provide valuable information for improving your SEO performance. You will also get guidelines to fix these serious technical issues. Overall, Moz is one of the best digital marketing agency tools that you can use to boost your growth. So, you can keep this digital marketing software as an option.

💡 What Are The Top Features?

  • Advanced filtering in keyword suggestions
  • Powerful Backlinking data
  • Domain SEO Analysis Tool
  • Easy guidelines for SEO performance improvement
  • All in one SEO solution 

🎯 Ads & Retargeting Tools

With so much competition out there, organic marketing is not enough to reach your potential customers. You need to run ads to connect with your prospects to convert them to your customers. Therefore, you should have the ads and retargeting tools to get the best results on your investment. While you can use the platform-wise ad library, here are the most effective digital marketing agency tools for ads and retargeting that you should have on your wish list below:

1. AdEspresso – Social Ads Toolkit

AdEspresso - Social Ads Toolkit

If you run a paid ad campaign through Facebook, AdEspresso can help you to supercharge your campaigns. It comes with all the features that you need to make your campaign successful and get the best return on your investment. With this advertising solution, you can create, perform and conduct A/B testing for your campaigns. You can also get visual analytics and optimize your campaign to get the best result from your ad campaigns.

Also, this digital marketing software can create your social media ads faster and make the entire process smooth. You will get the most realistic data to target your potential customers from different demographics. Besides, it offers easy tracking and for optimizing your campaign for a higher conversion rate. In addition, you can create professional downloadable PDF reports of your campaigns and share them with anyone. So, you can keep this ad management tool on your list for sure.

💡 What Are The Top Features?

  • Most effective ad management tool 
  • Create & manage campaigns 
  • Keep track of your campaign data at ease
  • Measure and Optimize Campaigns 
  • Super easy to use

2. Google Ads –  Get More Customers & Generate Leads

Digital Marketing Agency Tools

Google has its advertisement solution which you can use to reach a huge amount of audiences. Using this digital marketing software, you can easily connect with the right audiences and boost website traffic or increase store visit. It can help you to create well-timed ads for your targeted audiences. 

Moreover, with Google Ads, you can showcase your ads to the YouTube, Blogger, and Google Display Network and easily grow your business. Also, this digital marketing tool will help you to analyze and optimize your ads and easily reach your campaign goal. So, you should keep Google Ads on your bucket list for your digital marketing agency. 

💡 What Are The Top Features?

  • Massive audience base 
  • Reach out to your potential customers easily 
  • Offers insights to reach your content goal
  • Maximum return on investment
  • Complete ad management solution

3. SharpSpring – All-In-One Revenue Growth Platform

Digital Marketing Agency Tools

SharpSpring is an awesome tool that you can use to increase your revenue by a huge margin. It offers amazing marketing automation features that will help you to reach your goals at ease. With its Ads feature, you can easily track down your website visitors and send them personalized emails to boost your conversion rate. So, for re-targeting purposes, you can surely keep this customer relation management (CRM) tool on your want-list. 

💡 What Are The Top Features?

  • Smart email and CRM Marketing Automation Tools
  • Get more leads through dynamic forms
  • Professional Marketing Reports
  • Detect key leads & identify them With VisitorID
  • Design high converting landing pages

🏆 Graphics Design Tools

Images are a crucial element for any digital marketing agency. You need to produce quality images to share content on marketing channels. Now, let’s find what are the tools that you can use for graphic design.

1. Adobe – Best Graphic Design Software

Digital Marketing Agency Tools

Adobe comes with everything that you need to create graphics for your digital marketing agency. With products like Photoshop and Illustrator, you can design anything that you can dream of. In addition, with Adobe Premiere Pro, you can create top-quality videos for your marketing purpose. So, you can definitely keep Adobe on top of your bucket list.

💡 What Are The Top Features?

  • Graphic design without limits
  • Professional drawing and illustration
  • Make visually stunning videos
  • User-Friendly interface
  • Premium quality tools

2. Canva- Design Anything & Publish Everywhere

Digital Marketing Agency Tools

Canva is a simple solution for graphic design that you can use for creating social media designs, flyers, documents, etc. at ease. It offers ready templates that can help you to create the perfect graphics in no time. Besides, it comes with a simple drag-and-drop feature which will help you to create quality content without knowing too much about graphics design. So, you can keep this digital marketing software as an option as well.

💡 What Are The Top Features?

  • Photo effects to improve photos
  • Access to photos, videos, and templates
  • Drag-and-drop editor
  • Publish to social media or schedule
  • Content planner feature 

⚡ Productivity Tools:

While running a digital marketing agency, you need advanced productivity tools to communicate with your team. Also, you need to assign tasks and track the work progress to achieve marketing goals. To ensure higher productivity, you can use the digital marketing agency tools below: 

1. Trello – Best Project Management Software

Digital Marketing Agency Tools

Trello is one of the best digital marketing agency tools that you can use for any small to big business. Using this amazing project management tool, you will be able to keep track of your task at ease. It comes with so many integration features that you can use to supercharge your workflow. Besides, it offers team collaboration to oversee every task and manage projects at ease. So, you need to have this digital marketing tool in your hand too.

💡 What Are The Top Features?

  • Super easy to use
  • Workflow automation features
  • Ultimate Power-ups
  • Powerful Mobile App
  • The kanban board feature

2. Slack – One Platform For Work Together

Digital Marketing Agency Tools

Slack is one of the most popular business messaging apps that can connect your whole team together. This real-time business communication tool can help you to share files and media, and manage your projects easily. Additionally, you can also send or receive voice, and video calls to take meetings with your colleagues. Even if you are working remotely, Slack will ensure the perfect environment for everyone. Thus, this digital marketing app could be a game-changer for you.

💡 What Are The Top Features?

  • Work more easily with everyone
  • Ultimate integration with popular apps & platforms
  • Simple Interface
  • Share your files and media
  • Seamless project management

3. LastPass – Password Management Tool

Digital Marketing Agency Tools

LastPass is one of the most important tools that you must have for your digital marketing agency. It can help you to save all the passwords in one place and you don’t have to remember or type different passwords every time. This password management tool comes with features like auto-save, auto-fill, passwords auditing, etc. to make your logins easier than ever. So, you can definitely keep this digital marketing app on your wish list.

💡 What Are The Top Features?

  • Secure Password Vault
  • Save and Autofill Passwords
  • Security Dashboard & Score
  • Emergency Access
  • Multi-factor Authentication

4. Zoom – Video Conferencing App

 Digital Marketing Agency

Zoom is an easy and reliable app for high-quality audio and video conferencing in real-time. You can use this tool for taking meetings and sharing your files with ease. This reliable productivity tool can help you to conduct meetings with your whole team or your clients without any hassle. For your marketing agency, you can keep this digital marketing app as an option for business communication.

💡 What Are The Top Features?

  • HD video and audio conferencing
  • Streamlined calendaring
  • Built-in collaboration features
  • Recording and transcripts
  • End-to-end encryption for all meetings

📈 Landing Page & Conversion Optimization Tools:

Landing pages are extremely important to optimize for making conversions. You need to have different tools like page builders, experimentation tools, lead generation tools, and insights tools to boost your conversion rates. Here are the most popular digital marketing agency tools you can use to boost the landing page conversion below.

1. WordPress – Blog Tool, Publishing Platform, and CMS

Digital Marketing Agency Tools

WordPress is one of the most popular content management platforms around the world. Using this platform, you can create websites for free. Besides, using a website builder like Elementor, you can create web pages without any code. While using Elementor, you can use its popular widget library Essential Addons to create stunning, high converting landing pages at ease. So, for your digital marketing agency, WordPress is a must-have too.   

If you want, you can check out these top ready digital marketing agency templates to instantly insert them on your website. 

💡 What Are The Top Features?

  • Unlimited landing pages, posts creation
  • Easily add additional website editors
  • Most user-friendly platform
  • Plugins extend functionality
  • WordPress sites rank high & are mobile responsive.

2. Unbounce – Boost Your ROI With Smarter Landing Pages

Digital Marketing Agency Tools

Unbounce comes with a drag-and-drop visual editor to create high-converting landing pages. Using this landing page optimization tool, you can create amazing landing pages and boost your conversions at ease. For your digital marketing agency, this could be a great option.

💡 What Are The Top Features?

  • Pre-designed templates
  • Drag and drop builder
  • Advanced Analytics
  • Pop-ups and opt-in forms with triggers
  • Advanced customization with coding

3. Optimizely – Unlock Digital Potential

Digital Marketing Agency Tools

This digital marketing tool is an awesome solution for different types of testing on your landing pages. It can help you to conduct multivariate testing, server-side testing, A/B testing, and find what’s best for you at ease. Besides, it comes with AI-powered personalization and experimentation features that will help you to optimize your landing pages and get a higher conversion rate. So, you should also keep Optimizely on your wish list. 

💡 What Are The Top Features?

  • Segmentation with customer profiles
  • Product recommendations
  • AI personalization engine
  • Cart abandonment messages
  • User-friendly Interface

4. Hotjar- Website Heat-maps & Behavior Analytics Tools

digital marketing agency tool

If you are running a digital marketing agency, then Hotjar can be a game-changer for you. Using this landing page optimization tool, you can find valuable insights for your landing pages. It offers easy integration with just a simple tracking code. You can use this tool to find your user’s behavior and build landing pages that will work better for you. Thus, you should also keep this digital marketing agency tool on your bucket list. 

💡 What Are The Top Features?

  • Data quantification
  • Heat-maps, session replays, recordings, and data segmentation
  • Surveys and feedback
  • Click tracking and mouse behavior
  • Easy integration with your website 

5. Google Analytics – Get Essential Customer Insights

 Digital Marketing Agency Tools

Google Analytics can provide ultimate insights that only Google can provide you. Using this tool, you can get valuable insights for your website and use them for marketing purposes. Besides, this landing page optimization tool is completely free. So, you can use this amazing tool for your digital marketing agency. 

💡 What Are The Top Features?

  • Track online traffic and understand their behavior 
  • Data reports and customization
  • Improve online advertising with advanced analytics
  • Improve search engine optimization results 
  • Reach out to your target audience

6. Rebrandly – Your Brand on Your Links

Digital Marketing Agency Tools

Rebrandly is one of the most popular link management solutions that you can use to create custom-branded links. Using this marketing tool, you can put your personalized touch on the links and increase your click-through rate. It offers unforgettable and pronounceable links that will increase your brand value and credibility. So, you can also keep this tool on your bucket list. 

💡 What Are The Top Features?

  • Collaboratively manage branded links
  • Manage multiple custom domain names
  • Get reports based on traffic received from your links
  • Send visitors to a particular landing page
  • Connect users on social media sites to your retargeting lists.

⚙️ Marketing Automation Tools:

Marketing automation can save money and time while enhancing your marketing efficiency. With these digital marketing agency tools, you can automate repetitive tasks like email marketing or ad campaigns and get the best result out of your investment. Here is a few marketing automation that you can use below:

1. Zapier – Automation That Moves You Forward

Digital Marketing Agency Tools

Zapier is a marketing automation tool that you can use to get different things done between different apps. It helps to automate manual tasks like copy-pasting or downloading etc. saving you a lot of time. This marketing automation app has 4,000+ apps integration that can move you forward faster. So, you can also keep this app on your wishlist. 

💡 What Are The Top Features?

  • Automate your work across 4,000+ apps
  • Get more conversions and less chaos.
  • Streamline your business operations
  • Add customized if/then logic to your workflows
  • Transform data from apps into the right format 

2. HubSpot- Inbound Marketing, Sales, and Service Software

Digital Marketing Agency Tools

HubSpot is a customer relationship management (CRM) platform that can help you to track and nurture your leads and analyze them. It offers solutions like auto-pilot email campaigning and tracking while creating sophisticated and targeted workflows with no hassle. Also, it can give every contact on your database proper attention and personalize your emails for each recipient and boost your conversion rate. So, you can also keep this digital marketing app on your wish list. 

💡 What Are The Top Features?

  • An All-in-one solution 
  • Boosts lead tracking and conversions
  • Make Search Engine Optimization easy
  • It allows you to edit your website 
  • Integrated CRM 

3. Constant Contact – Email Marketing Software

 Digital Marketing Agency Tools

Constant Contact is one of the most popular emails marking tools that you can use to automate your workflow. You can easily launch and keep track of your email marketing and get more return on investment. Besides, this marketing automation tool can help you to conduct cost-effective email marketing campaigns along with utilizing your social media. So, you can also keep this tool as an option.

💡 What Are The Top Features?

  • Cost-effective email marketing solution 
  • Integrates with social media and other features
  • Industry-leading deliverability rates
  • User-friendly interface
  • Conduct event campaign management, questionnaires, coupons, etc.

4. NotificationX – Social Proof & FOMO Marketing Solution

 Digital Marketing Agency Tools

NotificationX is one of the most advanced FOMO marketing plugins that you can use to boost your conversion rate. Using this amazing tool, you can automatically showcase your customer’s reviews, interesting statistics, sales notification alerts, and growth alerts on your website. Moreover, it will help you to collect more leads and achieve your marketing goals. Thus, you can keep this marketing automation on your bucket list.

💡 What Are The Top Features?

  • Integration with popular platforms 
  • Showcases social proofs
  • Apply FOMO strategy 
  • Display automatic popup notification
  • Analyze Reports On Your Marketing Campaigns

💬 Chatbot & Live Support Tools

Chatbot & live support is important for any business that wants to provide the best user experience to their customers. It can easily provide solutions to the customers with pre-written text. Below are some exclusive chatbot tools that you can use to enhance the user experience for your customers.

1. ManyChat – A Messenger Marketing Platform

 Digital Marketing Agency Tools

ManyChat is an amazing chatbot and live support solution that can help your business to launch chat marketing campaigns through social media and text messaging. It is an AI-driven software that can mimic human speech in voice or text and start a conversation with a real person. Thus, it can provide your customers with an unparalleled experience by solving their queries in no time. So, you can also keep this as an option for your digital marketing agency. 

💡 What Are The Top Features?

  • Completely automate your Messenger marketing
  • Integration with CRM software
  • Multiple Membership Tiers
  • Wide Range of Messaging Options
  • Simple User Interface

2. Typeform – The Future Of Forms Is Here

 Digital Marketing Agency Tools

Typeform is a versatile tool that can collect data from your visitors. It can help you to design highly interactive surveys and apply logic jumps. Besides, you can customize every question and integrate with other platforms without any hassle. It also offers a live chat feature to collect feedback from your customers at ease. So, you can keep this software on your wish list for a digital marketing agency. 

💡 What Are The Top Features?

  • Improve form submission 
  • Create forms effortlessly
  • Logic jump function
  • Connection to more than 200 services
  • Answer piping

3. BetterDocs – Documentation & Knowledge Base Solution 

 Digital Marketing Agency Tools

BetterDocs is an amazing knowledge management solution that you can use to create a knowledge base for your products or services. Along with other awesome features, this digital agency tool comes with a live chatbot feature that will increase your user experience. This feature will help you to provide instant answers to customers’ queries and boost your convection rate. So, you can definitely pick this marketing tool on your bucket list. 

💡 What Are The Top Features?

  • Instant answers & live chat support
  • Help Your Customer Provide Feedback 
  • Customize Your Real-Time Chat Support Design 
  • Monitor Live Chat Support Metrics
  • Fully Customizable

🎁 Bonus: Set Up Your Business For Success With These Effective Power Words

 Digital Marketing Agency Tools

Having the best digital marketing agency tools can help you to increase productivity with minimum effort. But you also need to use the right power words to trigger your customers and boost conversions. Here is a list of 200+ power words you can check out.

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Ahmed Kawser

Ahmed Kawser

Ahmed Kawser is a tech enthusiast who has a passion for content marketing, writing reviews, and travel blogs. He has a bachelor's degree in Economics and has a dream to make a change in the world. His hobbies include playing cricket, traveling, watching movies, and reading books.

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