If you pay attention to some of the most successful marketing campaigns, you will notice that they all have one thing in common: the use of effective power words that instantly grabs the attention of customers.
After all, if you want to boost eCommerce conversions for your business, then effective and creative communication is absolutely essential. And to do that, you have to know how to use the right power words in your marketing campaigns to get the right response from your target audience.
In today’s post, we are going to share with you our ultimate list of 200+ power words that you can boost your eCommerce sales and launch success marketing campaigns with ease. So grab a cup of coffee, and make sure to bookmark this page as you might need it for reference later.
Table of Contents
What Are Power Words And How To Use Them?
Power words are certain phrases or words that marketers and copywriters use to trigger a specific response in the target audience. These phrases are called ‘power words’ because they are so persuasive that your readers will instantly notice them and feel compelled to check out your promotion or offers.
You may have already seen examples of power words around you. Phrases like “Exclusive” or “Ending Soon” or “Freebies” are some examples of power words that are used in many different marketing campaigns and communications.
Let’s take a look at some real examples of these power words in successful marketing campaigns and see how they can trigger readers and boost eCommerce conversions.
How Do Power Words Trigger Website Visitors?
If you use power words the right way in your marketing campaigns, you can influence your website visitors to take the exact action that you want them to and thus boost eCommerce conversion rates for your online store.
For instance, if you want to grow your mailing list, you can include some specific power words in your popup opt-in to encourage site visitors to subscribe to your newsletter. Take a look at the example from The Country Cook below for ideas.
Notice the phrase “be the first” in this opt-in. This is a great example of how power words can influence site visitors. Power words like “be the first” can elicit a competitive, or ‘greedy’ response in your readers and create an urgency in them to grab your offer before anyone else.
Another great example of effective use of power words can be seen in this headline by BuzzFeed. Note the pairing of “cringeworthy” and “poor”. These two words, combined in the right way, trigger curiosity in site visitors and makes them want to read more.
In this way, power words can help you boost your click-through-rates and influence your visitors to take the action you want them to take.
Different Power Words To Help You Boost Conversions
Now that you have some idea of how persuasive and effective power words can be, let’s take a look at the different categories or types of power words that can help you boost conversions.
That’s right, there are over hundreds of power words, and they can be organized in specific categories according to the way they trigger visitors. Let’s have a look.
‘Greed’ Words To Entice Your Potential Customers
As customers, we all want to get instant satisfaction as much as possible. It is one of the reasons why eCommerce sales skyrocket during shopping seasons like Black Friday or Cyber Monday.
And to get that kind of response from your potential customers, you can entice them by using ‘greed’ words. These types of power words trigger the wants and needs in your site visitors and can thus boost your conversion rates.
Some great examples of ‘greed’ words are ‘free’, ‘skyrocket’, ‘save more’, ‘ending soon’, ‘bonus’, ‘jackpot’, just to name a few.
‘Curiosity’ Words To Boost Click-Through-Rates
Piquing the curiosity of your site visitors is the best way to engage them. If you cannot make your visitors interested in your offers or campaigns, they will not even bother giving it a second look.
And to do just that, you can use power words like “behind the scenes” or “sneak peak” or “be the first” to intrigue your site visitors and make them want to find out more.
‘Trust’ Words That Can Build Credibility
One important thing to keep in mind when planning any successful campaign is that conversions will not happen if your site visitors do not have enough trust in you. So, it is important to build credibility by using power words that encourage people to trust your service.
Some examples of power words that can build trust and credibility are “best selling”, “most popular”, “backed by” and other related phrases. Combining these power words with social proof can help you to get your site visitors to see you as a reliable source and thus boost your eCommerce conversion rates.
Ultimate List Of 200+ Power Words To Skyrocket Your eCommerce Conversion Rates
This is where the fun part comes in. Here, we have compiled the ultimate list of 200+ power words that you can use to increase your eCommerce sales and engagement rates.
Use multiple power words with the right campaigns, and combine with social proof marketing tactics to get the best results. If you want, you can check out more tips in our guide on 6 no-cost marketing tactics here.
Don’t miss out
Be the first
Become an insider
Behind the scenes
Ahead of the game
At the top
Try before you buy
In less than
In record time
Nothing to it
No questions asked
No strings attached
Sale ends soon
While they last
Piece of cake
Simple as ABC
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