List of 200+ Power Words To Boost eCommerce Conversions & How They Trigger Visitors

If you pay attention to some of the most successful marketing campaigns, you will notice that they all have one thing in common: the use of effective power words that instantly grabs the attention of customers.

200+ Power Words

After all, if you want to boost eCommerce conversions for your business, then effective and creative communication is absolutely essential. And to do that, you have to know how to use the right power words in your marketing campaigns to get the right response from your target audience.

In today’s post, we are going to share with you our ultimate list of 200+ power words that you can boost your eCommerce sales and launch success marketing campaigns with ease. So grab a cup of coffee, and make sure to bookmark this page as you might need it for reference later.

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What Are Power Words And How To Use Them?

Power words are certain phrases or words that marketers and copywriters use to trigger a specific response in the target audience. These phrases are called ‘power words’ because they are so persuasive that your readers will instantly notice them and feel compelled to check out your promotion or offers. 

You may have already seen examples of power words around you. Phrases like “Exclusive” or “Ending Soon” or “Freebies” are some examples of power words that are used in many different marketing campaigns and communications.

Let’s take a look at some real examples of these power words in successful marketing campaigns and see how they can trigger readers and boost eCommerce conversions.

How Do Power Words Trigger Website Visitors?

If you use power words the right way in your marketing campaigns, you can influence your website visitors to take the exact action that you want them to and thus boost eCommerce conversion rates for your online store.

For instance, if you want to grow your mailing list, you can include some specific power words in your popup opt-in to encourage site visitors to subscribe to your newsletter. Take a look at the example from The Country Cook below for ideas.

power words

Notice the phrase “be the first” in this opt-in. This is a great example of how power words can influence site visitors. Power words like “be the first” can elicit a competitive, or ‘greedy’ response in your readers and create an urgency in them to grab your offer before anyone else. 

Another great example of effective use of power words can be seen in this headline by BuzzFeed. Note the pairing of “cringeworthy” y “poor”. These two words, combined in the right way, trigger curiosity in site visitors and makes them want to read more.

power words

In this way, power words can help you boost your click-through-rates and influence your visitors to take the action you want them to take.

Different Power Words To Help You Boost Conversions

Now that you have some idea of how persuasive and effective power words can be, let’s take a look at the different categories or types of power words that can help you boost conversions.

That’s right, there are over hundreds of power words, and they can be organized in specific categories according to the way they trigger visitors. Let’s have a look.

‘Greed’ Words To Entice Your Potential Customers

As customers, we all want to get instant satisfaction as much as possible. It is one of the reasons why eCommerce sales skyrocket during shopping seasons like Black Friday or Cyber Monday. 

And to get that kind of response from your potential customers, you can entice them by using ‘greed’ words. These types of power words trigger the wants and needs in your site visitors and can thus boost your conversion rates.

Some great examples of ‘greed’ words are ‘free’, ‘skyrocket’, ‘save more’, ‘ending soon’, ‘bonus’, ‘jackpot’, just to name a few.  

power words

‘Curiosity’ Words To Boost Click-Through-Rates

Piquing the curiosity of your site visitors is the best way to engage them. If you cannot make your visitors interested in your offers or campaigns, they will not even bother giving it a second look. 

And to do just that, you can use power words like “behind the scenes” or “sneak peak” or “be the first” to intrigue your site visitors and make them want to find out more.

‘Trust’ Words That Can Build Credibility

One important thing to keep in mind when planning any successful campaign is that conversions will not happen if your site visitors do not have enough trust in you. So, it is important to build credibility by using power words that encourage people to trust your service. 

Some examples of power words that can build trust and credibility are “best selling”, “most popular”, “backed by” and other related phrases. Combining these power words with social proof can help you to get your site visitors to see you as a reliable source and thus boost your eCommerce conversion rates.

Ultimate List Of 200+ Power Words To Skyrocket Your eCommerce Conversion Rates

This is where the fun part comes in. Here, we have compiled the ultimate list of 200+ power words that you can use to increase your eCommerce sales and engagement rates. 

Use multiple power words with the right campaigns, and combine with social proof marketing tactics to get the best results. If you want, you can check out more tips in our guide on 6 no-cost marketing tactics here.

Bargain

Before

Best

Big

Bonus

Cheap

Deadline

Discount

Don’t miss out

Double

Exclusive

Expires

Explosive

Extra

Fast

Final

First

Fortune

Astonishing

Be the first

Become an insider

Behind the scenes

All-inclusive

Complete

Comprehensive

Efficient

Effortless

Fail-proof

Free

Alluring

Captivating

Charismatic

Compelling

Crave

Depraved

Desire

Enchanting

Engaging

Exotic

Exposed

Fascinating

Forbidden

Hypnotic

Intriguing

Ahead of the game

Amazing

Amplify

At the top

Attractive

Awe-inspiring

Beautiful

Bold

Booming

Boost

Boss

Brassy

Bravery

Bright

Brilliant

Cheer

Clever

Conquer

Courage

Crowned

Daring

Dazzling

Defiance

Drop-dead

Effective

According to

Accredited

Anonymous

Approved

Authentic

Authoritative

Authority

Backed

Because

Best

Best selling

Bona fide

Cancel anytime

Case study

Certified

Dependable

Don’t worry

Endorsed

Beware

Blinded

Crisis

Danger

Dangerous

Deadly

Death

Destroy

Devastating

Disastrous

Drowning

Dumb

Embarrass

Epidemic

Fail

Protected

Studies show

Tested

Track record

Try before you buy

Scream

Searing

Shatter

Shellacking

Silly

Slaughter

Slave

Smash

Strangle

Wounded

Wreaking havoc

Worry

 

 

Frenzy

Gift

Giveaway

Greatest

Guilt-free

Hurry

Instantly

Jackpot

Last chance

Limited

Marked down

Massive

More

New

Now

Pay zero

Prima

Insane

Insider

Invitation only

Members only

Ridiculous

Secret

Shh!

Freebie

Gift

Guide

How-to

In less than

In record time

Index

Ingredients

Instant

Itemized

Kickstart

Light

List

Manageable

Manifest

Mere

Minutos

Model

Mold

No nonsense

No problem

No sweat

Nothing to it

Now

Lascivious

Lonely

Lovely

Lust

Magnetic

Mind-blowing

Mischievous

Mouthwatering

Obsession

Passionate

Riveting

Scandalous

Elegant

Elite

Enchant

Epic

Fearless

Fortunate

Foxy

Genius

Good-looking

Gorgeous

Guts

Handsome

Hero

Jaw-dropping

Jubilant

Kick ass

Knockout

Legendary

Lucky

Magic

Mind-blowing

Money Making

Notable

Noteworthy

Optimal

Prosperous

Ensured

Expert

Fully refundable

Genuine

Guaranteed

Improved

Ironclad

Lifetime

Moneyback

No obligation

No questions asked

No risk

No strings attached

Official

Pay zero

Privacy

Professional

Unconditional

Verify

Well respected

Worldwide

Tailspin

Tank

Targeted

Teetering

Terror

Terrorist

Torture

Suffering

Vulnerable

Warning

Vaporize

Victim

 

 

 

 

Price break

Prize

Quick

Reduced

Running out

Sale ends soon

Salvar

Savings

Skyrocket

Soaring

Special

Ultimate

While they last

Whopping

Sneak peek

Spoiler

Supersecret

Top secret

Unlock

On demand

Painless

Pattern

On demand

Painless

Pattern

Picnic

Piece of cake

Plain

Printable

Quick

Ready

Replicate

Report

Roadmap

Simple

Simple as ABC

Smooth

Smooth sailing

Snap

Straightforward

Steal

Steps

Swipe

Modelo

Tools

Uncomplicated

Fool

Hack

Mistake

Murder

Nightmare

Painful

Pale

Panic

Peril

Piranha

Pitfall

Plague

Played

Plummet

Plunge

Poison

Poor

Prison

Striking

Tantalizing

Tease

Thrilling

Uncensored

Urge

Wanton

Whip

Wild

Quick-witted

Remarkable

Sassy

Saucy

Sensational

Smart

Spectacular

Spine

Staggering

Strong

Stunning

Successful

Super-human

Triumph

Turbo charge

Ultimate

Unbeaten

Undefeated

Valor

Vanquish

Victory

Wealthy

Wonderful

Wondrous

Proven

Recession-proof

Recognized

Refund

Reliable

Research

Results

Safety

Scientifically proven

Secure

Pummel

Reckoning

Refugee

Revenge

Risky

Savage

Scary

Stupid

Toxic

Tragedy

Trap

Volatile

 

 

 

 

Bonus: Get More Visitors To Your Website For Free

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Tanaz

Tanaz

Tanaz es un creador de contenido apasionado por la escritura, ya sea para productos tecnológicos, reseñas de libros o recomendaciones de películas. Tiene una licenciatura en Administración de Empresas con especialización en Marketing. Sus pasatiempos incluyen escribir blogs, leer y obsesionarse con todo lo relacionado con Disney.

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