Sales season is just around the corner and online stores need to prepare for the huge amount of traffic, customer expectations and increased sales. No matter if you are getting ready for Black Friday to offer another major sales event, this time of year offers significant revenue-boosting opportunities. Despite the increasing competition, avoiding common pitfalls is equally important to deliver a smooth shopping experience.
Continue reading “Do’s and Don’ts for Best Black Friday Deals: How to Prepare Your Online Store”Shahidul Islam
Top 7 AI Market Research Tools Your Marketing Strategy Needs
Marketers need to research multiple things regularly. Speaking of research, sometimes marketers research manually, but some tools can make the process easier and faster. Conducting market research allows you to truly understand your audience, helping you connect with them on a deeper level and earn their trust. And to do that, a market research tool plays an important role.
Continue reading “Top 7 AI Market Research Tools Your Marketing Strategy Needs”Emotional Branding: How It Can Bring Conversions [5+ Strategies Included]
Have you ever wondered why you keep choosing the same brands, despite the numerous options available? It is because those brands have formed a powerful emotional connection with you. The effect is known as emotional branding. This marketing superpower goes beyond logos and products; it creates feelings that make a brand unforgettable and deeply loved.
Continue reading “Emotional Branding: How It Can Bring Conversions [5+ Strategies Included]”Consumer Purchase Behavior: A Comprehensive Guide That You Should Be Aware Of
For businesses to succeed in today’s competitive marketplace, understanding consumer purchase behavior is essential. Identifying what people buy is not the only way to understand their behavior as consumers. Rather, it involves examining how individuals choose, purchase, use and dispose of products and services based on their needs, preferences, emotions and external influences.
Continue reading “Consumer Purchase Behavior: A Comprehensive Guide That You Should Be Aware Of”Top 10 UGC (User Generated Content) Marketing Tactics for WordPress Websites to Boost Growth
In recent times, marketing has become increasingly focused on endless advertisements. Despite that, real voices always stand out louder than paid sponsor ads. Speaking of real voices, User Generated Content (UGC) comes to the table. It acts as the heartbeat of a brand’s authenticity, powerful social proof that transforms passive visitors into active contributors. UGC includes texts, videos, reviews, images, social media posts & more that real users are creating, not brands.
Continue reading “Top 10 UGC (User Generated Content) Marketing Tactics for WordPress Websites to Boost Growth”Cross-Selling And Upselling: Definition, Differences, Pros And Cons
Imagine your last stop at Burger King to understand cross-selling and upselling. Even though it may seem hard to remember, try to recall what you ordered. You may have gone into the restaurant just for a small snack, such as fries and soft drinks, but you might have purchased a full Happy Meal instead. An everyday scenario like this reveals how companies/brands across industries use sales strategies to increase revenue and improve customer service.
Continue reading “Cross-Selling And Upselling: Definition, Differences, Pros And Cons”Top 5 Notification Bar Plugins to Announce Deals and Updates
Keeping your visitors informed and engaged when running a website is a must. If you want to share an important announcement, showcase a special deal, or display social proof, notification bars are a fantastic way to do so. WordPress notification bar plugins allow you to easily integrate customizable bars to deliver targeted messages to visitors.
Continue reading “Top 5 Notification Bar Plugins to Announce Deals and Updates”Common Marketing Automation Mistakes Every Marketer Should Avoid
No doubt that digital marketing is undergoing rapid evolution, and to cope with that, automation tools are essential for scaling operations and improving engagement. Despite this, marketers often make common marketing automation mistakes that undermine their campaigns’ effectiveness. It can be helpful if you know how to avoid these mistakes if you are new to this process or want to optimize your existing strategy.
Continue reading “Common Marketing Automation Mistakes Every Marketer Should Avoid”Marketing Glossary – The Most Common 80+ Key Terms Explained
Keeping up with digital marketing’s fast-paced world requires understanding key marketing terms. So, we bring a comprehensive marketing glossary that you need to know. 82% of marketers invest in content marketing, so strategies such as SEO and inbound marketing are essential for reaching your audience. An effective marketing strategy will improve customer relationships as well as reduce the cost of acquiring new customers.
Continue reading “Marketing Glossary – The Most Common 80+ Key Terms Explained”Geomarketing in 2025: Top Trends to Watch & Adopt for Customer Engagement & Sales
Are you having trouble connecting with customers in a meaningful and personal way? Due to the quantity of messages flooding their inboxes and phones, traditional marketing methods often fail to reach customers. To solve this problem, geomarketing can deliver timely, targeted messages to customers based on their location.
As mobile technology, artificial intelligence, and the Internet of Things (IoT) advance, geomarketing will become even more precise and intelligent by 2025, offering consumers an even more personalized experience.
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