How (And Why) Marketers Are Using AI-Generated Content?

Preparing a content marketing strategy can be tricky. Researching, planning, and creating high-quality content require a significant amount of time. But with AI, this process can be simplified. According to a study, 86.5% top ranking pages contain some AI-generated content. AI-generated content now speeds up creation, cuts workload and adds smart, data-driven personalization. This guide explains the wins, risks, tips and real examples of AI-generated content.

Why Do You Need AI-Generated Content?

The need for more content in digital marketing is growing rapidly. AI is becoming essential to help marketers create it quickly and efficiently.

i. The Demand for Constant Content Creation

Content is at the core of modern marketing. To stay competitive, businesses must consistently produce written materials, visuals, videos, and other forms of media. 

From blog posts and email campaigns to social media posts and ad copy, the demand for content has reached unprecedented levels, particularly for brands with multiple markets, industries or channels of distribution.

Marketing teams can focus on higher-level tasks such as strategy and creative direction due to AI tools’ efficiency in creating content quickly.

ii. The Speed Advantage

Creating content quickly has become a crucial component of digital marketing success. A marketer must produce content quickly to capitalize on trends, audience behavior changes, or competitor moves. 

A marketer can generate content instantly with the help of artificial intelligence tools, freeing up valuable time for strategy and other responsibilities.

With AI-generated content, marketers can create and distribute content almost instantly, enabling them to move quickly and seize opportunities. Using AI-powered tools, businesses are able to generate content more quickly, allowing them to stay competitive in a rapidly changing marketplace.

The Benefits of AI-Generated Content

AI-generated content helps marketers save time and money by producing high-quality material in seconds. It also makes it easier to personalize campaigns and spark new creative ideas for any audience. Let us dive deep:

i. Scalability: Producing More with Less

Scalability is perhaps the most significant benefit of using AI-generated content. For large organizations or those with expansive product catalogs, AI enables them to generate vast amounts of content rapidly without having to hire additional writers or outsource tasks.

The ability to scale content creation is essential for businesses that deal with a large volume of products or services. Whether it is creating product descriptions for thousands of items or generating bulk content for SEO, AI can handle these tasks efficiently and consistently. 

This allows businesses to focus their resources on other critical aspects of marketing, such as customer engagement and strategy.

👉 Learn More: How can AI help scale a content marketing team without increasing costs?

ii. Improved Efficiency: Speeding Up Content Creation

Creating quality content can be a slow, painstaking process, especially if it is being done manually. However, with AI, marketers can dramatically reduce the time it takes to produce each piece of content. 

AI-generated content tools can write entire articles in seconds, suggest headlines, draft email sequences and even create content based on audience insights and behavioral data. Based on the research, a single blog post can save 75-96% of time with AI-generated content.

AI tools not only save time by automating the content creation process, but they also optimize workflows, enabling marketers to produce content much faster without sacrificing quality. With AI, content teams can deliver more consistent output, meet tight deadlines and stay ahead of the competition.

iii. Cost Efficiency: Reducing Labor Costs

Content creation, particularly high-quality written content, can be costly. Hiring a full-time team of writers or outsourcing content creation to freelancers and agencies can add up quickly. AI-powered tools allow marketers to produce more content at a fraction of the cost of traditional methods. According to research, users can reduce content costs by 60% using AI optimization. 

Instead of relying solely on costly freelance writers or agencies, AI-generated content allows marketers to reduce overhead costs while maintaining high content standards. By automating time-consuming tasks like writing product descriptions or creating social media posts, businesses can allocate their budgets to more strategic areas, such as paid media or data analytics.

iv. Data-Driven Content Creation

AI does not just generate content randomly; it does so based on data. Most AI tools are equipped with algorithms that analyze search trends, identify gaps in existing content, and provide recommendations on how to improve SEO rankings. This means that AI tools can generate content that is strategically aligned with audience interests and behaviors.

👉 Learn More: AI Content Analysis – Transform Raw Data into Actionable Insights

The ability of AI to analyze vast amounts of data and make content recommendations based on real-time market trends makes it an indispensable tool for marketers. By integrating AI into their content creation processes, businesses can create content that resonates with their audience while maximizing SEO performance and engagement.

How Marketers Are Using AI-Generated Content Today

Using AI is now a regular task for marketers around the world. In fact, not knowing how to use AI effectively makes you unfit in this AI era. Here are a few examples of how marketers are using AI to make everything faster and more efficient.

The table above highlights how marketers are leveraging AI-generated content across different areas of digital marketing. From drafting SEO-optimized blog posts and refreshing existing content to creating social media posts, product descriptions, and email campaigns, AI tools are helping marketers save significant time (typically 70-80%) while reducing effort and cost.

Challenges And Ethical Considerations of AI-Generated Content

AI-generated content offers incredible speed, yet it raises concerns about accuracy and digital ethics. As these tools evolve, we must find ways to prevent misinformation and protect creative rights.

i. Accuracy and “Hallucinations”

While AI is capable of generating impressive content, it is not infallible. AI models can sometimes generate incorrect or misleading information, a phenomenon known as “hallucinations.” This is especially concerning when it comes to industries like healthcare, law or finance, where accuracy is paramount.

AI tools need to be closely monitored and fact-checked, especially when it comes to topics that require precision. Marketers should ensure that their AI-generated content is reviewed and edited by human experts to ensure that it is not only grammatically correct but also factually accurate.

👉 Learn More: What are the risks of AI hallucinations in marketing content?

ii. Brand Voice Consistency

Another challenge is “How to maintain brand voice consistency when using AI?” AI can replicate a brand’s tone and writing style to some extent, but it is often not perfect. If the AI is used without clear guidelines, it may produce content that feels inconsistent or disjointed.

To avoid this, marketers need to provide AI tools with clear, specific guidelines that align with their brand’s voice. Now the question arises: Is AI-generated content better than human writing for SEO?

The answer would be NO! Regular review and editing by a human writer are necessary to ensure that the content produced by AI feels authentic and consistent with the brand’s messaging.

iii. Ethical Concerns and Plagiarism

There are ethical concerns surrounding the use of AI for content generation. For example, the use of AI to generate content based on existing sources could lead to plagiarism or the unintentional replication of someone else’s work. 

So, how to check for plagiarism in AI-generated marketing copy?

Tools like ZeroGPT can help you find plagiarized content and suggest the necessary adjustments. Additionally, AI-generated content could be viewed as artificial or manipulative if audiences know it was created by machines rather than humans.

To mitigate these risks, marketers should ensure that the AI tools they use are transparent about how they generate content and always give credit where necessary. AI content should be used responsibly and ethically to maintain trust with the audience.

Best Practices for Using AI-Generated Content in Marketing

Integrating AI into your marketing plan can save time and spark new ideas when done responsibly. These best practices help you stay transparent and maintain the trust of your customers.

i. Set Clear Guidelines for AI Usage

Define how AI tools should be used in your content creation process. Be clear about the role of AI (drafting, ideation, SEO optimization) and the role of humans (final edits, quality checks).

Marketers should have a clear framework for how AI will be integrated into the content creation process. AI can be a powerful tool for ideation, drafting and SEO optimization, but the human element is essential for final review, creative adjustments, and strategic alignment.

Most marketers do not publish raw AI content, 97% edit and review AI outputs before publishing, showing the importance of human involvement and clear editorial guidelines.

ii. Combine AI with Human Creativity

Use AI to handle repetitive tasks, but allow humans to add creative and strategic input. AI should never replace human judgment or creativity entirely.

Research shows that only 7% of marketers use AI to create entire pieces without editing. 56% of marketers significantly revise AI-generated text or change it completely, while 38% make minor tweaks before publishing.

AI is at its best when paired with human creativity. By automating repetitive and data-driven tasks, AI frees up marketers to focus on creative strategy, innovative ideas, and higher-level problem-solving.

iii. Ensure Quality Control

AI can produce inaccurate or biased content, so you need to always review and fact-check AI-generated content to ensure it is accurate, consistent, and aligns with brand guidelines.

Despite the power of AI, human oversight is essential. Regular quality control processes, such as fact-checking, tone review, and plagiarism checks, should be in place to ensure that the content is both accurate and aligned with the brand’s voice.

iv. Monitor AI Ethics

Due to copyright and IP uncertainties, content should be original and any AI contributions should be transparent to avoid legal or reputational issues.

👉 Learn More: Using AI Tools in Your Writing (Guidelines)

Marketers should maintain ethical transparency by disclosing the use of AI in content creation. Ethical practices, such as respecting copyright and ensuring original content, are crucial for maintaining trust and credibility with the audience.

Consider AI As Your Helping Hand, Not a Competitor

AI-generated content is quickly becoming an essential tool in the marketer’s toolkit. By enabling faster content production, scaling content creation, improving efficiency, and leveraging data-driven insights, AI is transforming the way marketers approach content. 

However, to maximize its benefits, marketers must combine AI with human creativity, ensure content is accurate and ethical, and use AI to support (not replace) strategic thinking.

AI will continue to evolve, offering even more opportunities for marketers to engage customers with personalized, high-quality content at scale. With AI-generated content and a thoughtful approach, marketers can stay ahead of the curve in an increasingly competitive market.

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