The secret to standing out in a sea of advertising & being able to increase Black Friday sales is to plan effective Black Friday marketing campaigns. Consider it this way: deals are advertised at every store, whether it is an eCommerce site or a physical location. With just a few weeks to go till Black Friday, customers are looking for deals and offers everywhere. So, how can you get their attention?
Naar help you overcome these kinds of situations easily, we are providing 7+ proven Black Friday marketing tips to increase sales on Black Friday and Cyber Monday.
Be careful not to become frustrated while developing your Black Friday marketing approach. On a hectic BFCM sales day, standing out from the crowd is simpler than you might imagine.
Why Should You Target Black Friday & Cyber Monday To Increase Sales?
The day following the American Thanksgiving day, usually the last Friday of November, is called “Zwarte vrijdag.” It all started in Philadelphia, which always observed high traffic of shopaholic consumers just the day after Thanksgiving. Since then, this has been celebrated as a shopping festival by both customers and retailers around the globe.
Moreover, this is not just it; the shopping event starts long before Friday, i.e., from earlier in the Black Friday week, extends through the weekend and continues till the start of the next week, officially called “Cyber Monday.” This five-day shopping festival is the most yielding time for retailers to sell off colossal stockpiles and make a fortune.
Let’s check out why you should focus on Cyber Monday and Black Friday marketing campaigns this year.
Black Friday Shoppers Spend $313 On Average
De statistics say $9.8 billion in online sales alone, with an estimated 230 million shoppers participating in the deals on Black Friday 2023. These facts demonstrate the significance of Black Friday marketing strategies that are focused on results.
Customers Intent to Take a Chance on Black Friday Holiday Shopping Sales!
The holiday season is a terrific time to try new companies because of all the discounts. Thus, a sizable share of Black Friday shoppers are first-time purchasers. 52% of buyers in 2023 were first-time buyers. Although great, this was 8% less than in 2022.
Consumer Electronics had the largest percentage of first-time purchasers (89%) overall. Additionally, this industry had the lowest proportion of repeat clients. In all industries, there were roughly 15%, 9% and 5% of second, third and fourth-time buyers, respectively.
Brands need to get their hands on the tried-and-true sales-booster tactics in order to take control of this massive figure and the roaring response of the consumers.
Black Friday And Cyber Monday Marketing Campaign Prerequisites For ROI Spike
The campaign itself is the icing on top of your operations, it must be said. Your IT infrastructure must be prepared for the storm. On the morning of Black Friday, you’ll find yourself seeing your hard-earned traffic slip through your fingers due to malfunctioning technology and a pipeline full of holes. Then it will be too late to take action.
To get every last bit of ROI from your Black Friday Cyber Monday marketing ideas, check again if:
- Your back end is equipped to manage heavy traffic.
- Your website’s user experience is excellent.
- You are aware of what to anticipate this year.
- You have integrated heatmaps and link-click tracking solutions.
7+ Proven Ways To Increase Black Friday Sales & Cyber Monday As Well
Not only you, but the whole world also waits eagerly to grab the best Black Friday & Cyber Monday deals. You can also enlist your business on other websites and articles. If you’re planning your Friday and Cyber Monday marketing strategies wisely, these tips will help you to intensify your marketing efforts. Let’s have a look:
🌟 Strategically Plan & Give Surprise Black Friday Discounts
Black Friday & Cyber Monday are two of the best times of the year to increase sales, so the first thing you should do is drop the price from the present one and offer huge discounts. You will be surprised to know that:
“50% Increase in Quantity Is the Same As a 33% Discount”
Now the concern is how much discount you should provide. You just can’t drop the price drastically to create more buzz around your business or product. It will increase sales but might not bring any profit to your account! You have to plan strategically. According to research:
📍A 10%–20% discount on a product results in a 7% rise in revenue and a 28% increase in unit sales.
📍 Even though unit sales increase compared to unit sales when things are discounted between 0-10%, discounts of more than 20% can potentially reduce revenue per transaction, especially for discounts greater than 50%.
🌟 Create A Separate Cyber Monday & Black Friday Deal Page
After you set the discounted price of our service or products, the next question is: how do your customers find out about it? In this case, there is no alternative to the deals page. An eye-catching, SEO-optimized Black Friday or Cyber Monday deal page will surely grab the attention of your audience and help you intensify your marketing strategies to drive sales.
If you are familiar with the WordPress website building platform, then you can easily create a deal page without any coding.
Here sharing the most popular WordPress deal page templates that you can use for your stunning deal page.
🛍️ Black Friday Landing Page Templates for Starter
🛍️ Premium Black Friday Landing Pages
🛍️ CrunchDealz Coupon/Deals Landing Page Template
🛍️ EleCyber – Cyber Monday Landing Page Template
🛍️ CyberSell – Cyber Monday Landing Page Template
🌟 Add Notification Bars, Optin To Highlight Black Friday Deals
By now you are familiar with the 2 most important steps to increase sales during Black Friday and Cyber Monday. Now that you have designed your website for Black Friday, how to get most of the audience’s attention to your Black Friday discounts? In this case, using a Notification bar is a smart tactic.
Whenever visitors land on your website landing page, blog page, or any other page, the notification bar will appear on top of the page, describing your offers. It will instantly grab attention and increase Black Friday sales for your business.
🌟 Include Evergreen Timer To Create FOMO & Boost Sales
To make your deal notification bar more convertible, you can add an groenblijvende timer and create FOMO. You can easily create urgency with the evergreen timer and increase Black Friday sales.
💡 How To Create A Notification Bar For Your Website?
If your website is WordPress-built and you are planning to create an exclusive Black Friday-themed notification bar, then here is some good news for you! With the popular WordPress plugin, NotificationX, you can create a notification bar instantly without coding and drive significant sales. It is that much simpler.
👉 Learn To Create A Notification Bar
🌟 Get Your Black Friday Offers Listed On Other BFCM Deal Pages
Promoting your amazing Black Friday and Cyber Monday (BFCM) discounts only on your website and the deal page won’t grab much attention. When seeking deals about a particular niche, customers or buyers would prefer getting all relevant deals in one place, i.e., deal list articles or pages. Every Black Friday Cyber Monday season, many renowned companies open deal pages to showcase all BFCM deals in one place – some are dedicated to the business’s own deals while others provide a curation of the top deals of the season.
For instance, if your product or service is WordPress-related, then you will target deal pages where WordPress products are enlisted. The same goes for makeup brands, sports materials, electronic gadgets, etc. Usually, people save these BFCM deal pages and check them out every year. So, if you can enlist your Black Friday and Cyber Monday deals to these popular deal pages, then surely your sales will increase and get huge engagement on-site.
Bron: CrunzDealz
🌟 Do Social Social Medial marketing: Promote BFCM Deals
Nowadays, with the rise of digital marketing strategies, social media platforms carry great value in marketing as well. If you can promote your products or services, it will get a huge organic boost and most importantly, increase sales. In present times, people spend half of their day on social media. So, if you can promote your Black Friday deals there, you will definitely get a spike in sales.
🌟 Go For Paid Advertisement Both In Offline & Online
Another tested & proven way to increase sales during Black Friday and Cyber Monday is to advertise your BFCM huge discounts. These advertisements can be both offline and online. As offline promotions, you can target billboards, leaflets, posters, banners, etc. These things will grab attention instantly. On the other hand, planning for online advertisements is much cheaper. It will cost less and provide much more efficiency. You can schedule online advertisements for social media platforms, search engines, other websites, etc.
🌟 Showcase Growth Alerts to Increase Black Friday Sales
FOMO is one of the most popular psychological phenomena. Nowadays marketers use FOMO to increase sales, customer retention, brand awareness, etc. On your website, if you showcase who is buying your Black Friday deals, how many sales have been made so far, or how many licenses or products are left, it will trigger your audience and increase sales while planning your Black Friday and Cyber Monday rapidly.
💡 To implement these FOMO tactics, the best way for WordPress site owners is to get a marketing plugin. For instance, you can choose Kennisgeving X and use its cool features like download count popup, groei alert, optin banner, and the list goes on.
🚀 Skyrocket Your Sales This Black Friday
Deze Black Friday and Cyber Monday marketing strategies are among the best ways to boost sales and achieve significant results during the Black Friday period. Whether you’re using digital marketing or implementing other types of marketing campaigns, early planning ensures a successful Black Friday and sets the foundation for impactful holiday marketing.
Launching a Black Friday marketing campaign or Cyber Monday campaign weeks in advance can maximize sales during Black Friday season. Don’t forget to use creative Black Friday promotion ideas and exclusive Black Friday deals to engage your audience. It’s important to have a strategy for Black Friday using various mediums, such as marketing platforms, email campaigns, and social media marketing, for better visibility and sales during the holiday season.
Extend Your Black Friday Into Long-Term Brand Success
Planning Friday and Cyber Monday campaigns aren’t just about discounts, it’s about building momentum for annual sales. Extend the excitement with a strong Black Friday and Cyber Monday strategy, including Cyber Monday marketing ideas and innovative Black Friday popups. These efforts ensure your marketing strategy for your business remains competitive.
Remember, Black Friday promotions, such as dedicated Black pages, can increase interest in your Black Friday campaign. Pair these with the best Black Friday marketing ideas, and you’ll not only drive retail sales but also position your brand for a successful Black Friday weekend. If you’re looking to increase sales, focus on creating powerful Black Friday strategies that resonate with your audience, such as Cyber Monday deals or other marketing ideas to boost engagement.
Start today, and your Black Friday and Cyber Monday sales success will be within reach before the BFCM week even starts. When the proven ways to increase Black Friday sales listed in this blog are combined with unique ideas and strategies, you’ll find opportunities to not only boost your Black Friday sales but to stand out throughout the cyber week, too. Here’s to one of the best Black Friday and Cyber Monday; we hope your BFCM marketing strategy achieves your goals with sales throughout the season.
Also, don’t forget to abonneer je op onze blogs for more of these kinds of stunning marketing tips, tricks, and strategies regularly.
