The world is going through a transformation phase with AI. According to Hubspot, Marketers are now improving their productivity, improving personalization, and accelerating performance across campaigns with clear, trackable returns on investment.
But what are the effective ways of using AI in digital marketing? What are some of the best tools that can help you with your marketing strategy? In this blog, you will learn more about it.
What Is AI in Digital Marketing?
AI (Artificial Intelligence) in digital marketing refers to the use of AI to plan, strategize, and execute various marketing efforts. The use of AI can optimize and automate various digital marketing processes in a simple and timely manner. For example, if you give a prompt to an AI platform to create a digital marketing campaign plan, then it can quickly generate a plan for you within minutes. This overall implementation and process can be defined as using AI in digital marketing.
Benefits of AI in Digital Marketing
AI not only saves time but also brings numerous benefits when implemented in digital marketing platforms. Efficiency, automation, data-driven decision making, ROI improvement or streamlining campaigns, AI can help in every aspect of your business. Let us have a look at all these in detail with examples.
Efficiency and Cost Reduction
AI can reduce costs without harming the efficiency of your workflow. By simply giving a prompt of 50-60 words, you can generate an image for your social media platform, as well as write a copy within minutes. Without investing in multiple resources in multiple departments, you can save your business costs.
For example, imagine a case where you have to make a holiday campaign. Now, for this campaign, you want to post a reel on Instagram to boost engagement. Your motion graphics team is already bogged down with too many tasks. Hiring a freelancer can be an option, but it will not be cost-effective enough and will take a lot of time. Here, you can use video-generating platforms like VEO 3 by Google, and simply generate a prompt to make a reel about the specific campaign. Within a few minutes, it will generate the video and you can post it on the platform. No need to hire or spend money on anything else.
Automated Personalization
With an effective personalized marketing strategy, you can make your audience feel connected with your product or service. But this personalization can be a lot of tasks, especially when you have a large customer base. Different customers have different behaviors towards the product, so the personalization needs to be accurate. Here, with AI, this process can be automated and be an efficient solution.
For example, for your eCommerce store, you want to show a specific type of notification to those who have products in the cart but have not checked out yet. On the other hand, you also want to take action for inactive customers whose last purchase was 6 months ago. In that case, using AI, you can refine the customer base and send AI-generated notifications to automate the flow.
Data-Driven Decision Making
For creating an impactful marketing strategy, you need data. Whether you are post is getting enough traffic or not, how many visitors are bouncing from your site, whether your post is getting significant engagement on social media or not. There is no end to it. Knowing and analyzing this large amount of data can be a time-consuming task.
Here, AI can help you by summarizing all this data for you. Imagine you have your website data for the past 5 years, where there are data of impressions, clicks, engagement, bounce rate and other data included. From this vast amount of data, it is difficult to make a decision. But in an AI-based data analysis tool, you can simply add all that data and ask for a summary to understand what your next move will be for skyrocketing traffic.
ROI Improvement
You are investing in your business because you are expecting a return on it. This investment can be in many different areas. It can be human resources, tools, digital resources, etc. Utilizing AI can bring improvement in your Return on Investment (ROI) and make a profitable business in the digital age.
Imagine paying just $15/month for an AI tool that can write, rewrite, improve tone, and even automate your posts. That’s a fraction of the $100/month you would otherwise spend on hiring a copywriter and editor—plus, you’re likely to see a better ROI.
10+ Ways to Use AI in Digital Marketing
Since AI and digital marketing can bring out a lot of benefits, it is also important to know in which particular ways you can utilize AI in digital marketing. Here, you will learn 10 simple ways to utilize AI for your digital platforms. As a bonus, you will also know which tool to use for the particular area.
Content Creation and Optimization
In digital marketing, AI stands out most notably in content creation and optimization. This content creation can be generating blog posts, videos, image content and many more. While in manual process it takes a long time to research, analyze and write or create content, AI can do all of these within minutes. Even if you have pre-made content that you want to improve, you can simply ask any AI tool to optimize or improve it and it will give you an improved version with particular areas of improvement.
To have a competitive advantage utilizing AI like this is important. Because your target audience is likely to get value from the content, whichever comes first to them. Generating content manually can waste this time. So, to get ahead of the competition, this can be helpful. This also helps, particularly for creating video content. Hiring or managing influencers to showcase your product can be costly, but with different AI tools, you can create different avatars and showcase videos on different platforms.
⚙️ AI Tools for Content Creation:
✅ Sora: For generating images.
✅ Jasper.ai, Copy.ai: For writing blog posts and copies.
✅ Murf: AI-powered text-to-voice generator.
✅ Google VEO 3: For generating videos.
✅ Influencity: For influencer management.
Personalized Marketing and Segmentation
Personalization is important to make your customers feel included in your brand. This also shows you care about every customer of yours to make their experience better with your product or service. But while you have a large amount of customer base then it becomes difficult to look after every customer and segment it to implement a personalized marketing strategy. Here, with AI, you can automate it and set the marketing strategy.
This personalized marketing strategy implementation with AI can be useful when you want your customers to take action based on certain behavior. For an eCommerce platform, you might want your customers to check out, while for an e-learning platform, you want them to check out the new course. With AI, you can nurture this particular customer base and set the marketing strategies, such as an AI-based chatbot, product recommendations bot, notification tool, etc., based on their particular behavior. No need to look for each customer and waste your time.
⚙️ AI Tools for Personalized Marketing:
✅ Chatfuel: For chatbots.
✅ Notify.ai: For push notification management.
Marketing Automation
With too many tasks on hand for your business, it is pretty normal to forget to set the marketing strategy on a digital platform or schedule a particular post. Also, based on behavioral data, if you want to automate the customer behavior process, then it is time-consuming as well as difficult to manage. To solve this problem, it is always better to automate the overall process. And to automate this, AI is the ultimate assistant that can help you.
Marketing automation depends on a lot of things. It depends on the particular customer behavior, journey, posting at the right time, etc. For example, you want to create a journey of your customers, from signing up for the account to purchasing something from the website. This journey creation process can be tricky and a little bit technical. But with AI, you can simply create the journey and automate it without thinking about missing steps. This can be used in email marketing, in-app behavior, etc.
⚙️ AI Tools for Marketing Automation:
✅ Hubspot: Complete marketing automation tool for email, landing page, and lead generation.
✅ Optimove: Personalized cross-channel marketing automation tool.
✅ Zapier: Connecting different marketing tools for automation.
Predictive Analytics and Forecasting
To move ahead with your marketing strategy, you need to see past data to better understand which particular approach is better for your business. This analysis will help you to understand your target market, their purchasing behaviour, product or landing page improvement area, etc.
In digital marketing, this particular forecasting can be about website traffic, social media engagement based on different times, customer response, etc. These past data can be month-old data, or they can be year-long data. Now, analyzing and forecasting a vast amount of data can sometimes be confusing. Because for a particular day, user behaviour towards a product can be different than the other day. Here, with the help of AI, you can modify and analyze a vast amount of data and help you make decisions about your marketing strategy.
⚙️ AI Tools for Predictive Analytics:
✅ Altair AI Studio: Simplify extracting data from different resources and suggest predictive modeling workflows.
✅ H2O Driverless AI: Analyze data with custom recipes and integration with open source tools.
✅ Microsoft Azure: Analytics capabilities through its Power BI analytics platform and Excel.
SEO Optimization
Making a webpage Search Engine Optimized is important because of increased visibility and traffic. Doing proper keyword research, implementing it in the meta title, description and content helps you to rank ahead in the competitive search engine. But to find out if you are doing your landing page SEO correctly or not, what some more keywords you can add, or if you need improvement in your landing page, can be a difficult task.
To do this, an AI-generated tool that helps to optimize landing pages for search engines with keyword suggestions can be helpful. Sometimes these tools also help to generate different meta descriptions and website content for the website.
⚙️ AI Tools for SEO:
✅ Rankmath: WordPress plugin where you can generate content with an AI assistant.
✅ SEMrush: SEO analysis tool that has brought an AI feature with domain analysis.
Lead Generation and Collection
Generating leads is essential for any business. It helps to better understand the target audience and what to offer them. In digital platforms, this lead generation technique is easier. Emails, phone numbers, interests, everything is possible with lead generation. With AI lead generation process can be a smooth process.
AI-driven lead generation platforms use algorithms to analyze customers’ data. Through predictive analytics, AI helps to collect leads from different digital platforms such as social media, email and helps to get more customer data.
⚙️ AI Tools for Lead Generation:
✅ Leadspicker: Perfect for automated and target-based lead management.
✅ Customers.ai: Collect visitors’ ID and based on that collect information with better insights.
Conversational AI for Customer Support
Customer support is really important for any business. Whether you are running a SaaS platform, or an eCommerce platform, your target customers can simply get confused or want to contact for a new feature to your customer support. But managing and answering queries of each and every customer is difficult. Now, customers can ask on any platform. It can be on Facebook, or maybe on your website, or through email. For each platform, implementing AI is the most efficient solution.
Training AI for particular customer queries and making a personalized conversational tone can earn the trust of the customers. It also saves time and covers multiple time zones around the world, so that no customer is left disappointed. With different tools, this can be possible and bring an easy solution, especially for those who have a large customer base globally.
⚙️ AI Tools for Customer Support:
✅ Kommunicate: Generative AI-powered customer service automation platform.
✅ Userbot.ai: For conversation management.
✅ BetterDocs AI Chatbot: Automatically responds to customer queries with relevant articles.
Funnel and Segment Analysis
Creating a marketing funnel and analyzing the buyer’s journey is important to better understand customer behavior. To identify this funnel and collect better insights, AI can make this process automated and time-saving.
With advanced tools, businesses can now easily analyze different segments and funnels for their business. These tools help to identify at which point buyers are in, where it is important to send the right message, etc.
⚙️ AI Tools for Funnel Analysis:
✅ ChatGPT: With OpenAI’s platform, you can share your business condition with a prompt and segment the business.
✅ Usermaven: Offers AI-driven funnel analysis with comprehensive performance analysis, channel and source insights.
AI for Social Media Marketing
Around the world, social media is now the most popular platform digitally. People are active on Facebook, X, Instagram, LinkedIn, Pinterest, and many other social media platforms. Within these platforms, sometimes they even get their desired products or services. Here, using AI can save a lot of time on these platforms.
AI can be used for customer support on social media, automate posts, write copies for different platforms, etc. This helps in automation and also in setting up the strategies for different platforms, since different platforms serve different purposes.
⚙️ AI Tools for Social Media Platform:
✅ Canva: For AI-powered design and help create visually appealing social media content
✅ InVideo AI: Create AI-based social media platform videos from text.
✅ Flick: To streamline social media management, including content strategy, scheduling, and content creation.
AI-Driven Programmatic Advertising
To automate the placement of different advertising, AI is the most efficient solution. Instead of relying on manual negotiations or static ad placements, AI analyzes vast datasets to determine the best ad space, audience, and timing, instantly optimizing for performance.
This approach not only improves targeting accuracy but also maximizes the ROI, which minimizes the amount of ad spent. With AI constantly learning from user behavior, this also helps to place the ads and bring better campaign results.
⚙️ AI Tools for Programmatic Advertisement:
✅ Google Ads Smart Bidding: Google Ads uses machine learning to optimize bids for conversions and value.
✅ The Trade Desk: Uses AI for audience modeling and cross-channel promotion.
✅ Criteo AI Engine: AI-based personalized retargeting for maximizing ad efficiency.
Visual and Creative Content with Generative AI
Visual content is necessary everywhere. Whether you are trying to post on social media platforms or add an image to your blog content. For any of these, it is important to add visual and creative elements. Now, this can be difficult since there are a lot of dependencies, including designing, color grading, visuals, etc.
With AI, it is not difficult anymore. Maintaining a particular size on different platforms, and adding brand kit, one can now simply generate visual content. Both the static and video content for any particular platform. Different tools help here to generate this with ease and simple prompts.
⚙️ AI Tools for Creative Content:
✅ Canva: Helps to generate visual content based on simple prompts.
✅ Midjourney: AI art generator to create AI-generated artistic content.
✅ Piktochart: AI-powered features for creating infographics.
AI for Data Analytics and Reporting
After predictive analysis, when you go LIVE with your campaign or marketing strategy, it is time to analyze the data. There is a possibility that you have multiple products and for all these products, multiple campaigns are running. To analyze all this data, a simple solution that can summarize the overall campaign can save time and focus on more strategic decision-making.
With AI-powered data analysis and reporting, you can analyze the data with ease and clean up the data across all sources. Also, it helps to finally make a decision out of all this data and create a stunning report. For this, different AI tools can do that with simple prompts.
⚙️ AI Tools for Analytics and Reporting:
✅ Zoho Analytics: It offers a business intelligence and data analytics platform known for its data visualization capabilities.
✅ AnswerRocket: Search-powered analytics tool to generate business insights.
✅ Tableau: The most popular business analytics tool for visualization, integrating AI for data exploration and scenario planning.
AI for Multilingual Marketing and Translation
When you are in global business, it is important to understand multiple languages. Understanding every language is difficult. Implementing is also hard. To sort this out, it is important to understand and implement different languages for landing pages, post content, etc.
Different AI language tools help here to better understand the content of the landing page. With multilingual features, businesses can save time and money on implementing AI to translate different content, documentation.
⚙️ AI Tools for Multilingual Marketing:
✅ Lokalise AI: AI-powered translation management with translation memories, glossaries, etc.
✅ Wordvice AI: Offers free online translation services to choose target languages and download content.
✅ AI Studios by DeepBrain AI: Offers full-stack video generation and dubbing in multiple languages.
Future Trends of Digital Marketing and AI
With the trending AI tools, digital marketing and AI might adopt some advanced trends that will set the business out from its competitors. Here are some advanced future trends that we might see soon in digital marketing.
Hyper Realistic Avatar
Now, different AI tools not only allow generic image generation but also create different avatars from different platforms. Recently, one of the trends has been creating Ghibli images with AI. In the future, you might give one of your photos and make it an avatar. Also, you can now generate and transform your static images into videos. Now, visual generation is trending, and soon the dependency on creative designers will decrease.
Predictive & Prescriptive Analytics
Traditional digital marketing was about what happened. But with AI, this analysis will be what will happen. The tools analyze different data and compare it with different competitor data it predicting what might happen with the brand in the future. Businesses that can adapt to this will stay ahead of the other brands within no time.
Voice Commerce Optimization
People prefer giving commands through voice rather than typing. Recently, voice command technology has become popular. Tech giants like Google, Apple are already adapting different voice-generated features in their products to understand user behavior. Also, they are trackingthe tonality of consumers and based on that, suggesting products with advanced technology. For this, adapting voice commerce is one of the trendy topics.
Augmented Reality + AI Integration
The basic concept of Augmented Reality (AR) is to feel or get an experience that feels like the real world. Integrating AI with AR or Virtual Reality (VR), customers can now get in hands-on product experience. This is a groundbreaking feature for eCommerce platforms. Because they can gain hands-on experience with different products through this, which will allow them to make better purchasing decisions.
AI Influencers
Day by day, influencer marketing is becoming popular. But spending on the right influencer can be difficult. Some influencers might not be acceptable to all types of users. Here, AI-generated influencers can be helpful. People will get an idea of different products through these AI influencers and get an idea of the products. So this is a trendy and, in the future, can be handy for many businesses.
Common Challenges to Implementing AI in Digital Marketing
Even though AI in digital marketing helps marketers save time in their overall marketing process, there are some common challenges that marketers might face. Some of the common challenges include:
👉 High Costs: AI can be expensive. Very few tools that have an AI implementation feature provide free services. The PRO or premium versions are sometimes even too expensive. For small business owners, it becomes difficult to implement AI in their digital marketing strategy.
👉 Technicalities: Implementing AI requires a lot of technicalities. API integration, implementing code and integrating with overall digital platforms require some technicalities in many cases. This can be difficult for businesses that are not technologically adaptable.
👉 Privacy Concerns: Sometimes, you cannot always trust AI for the service. Sometimes there is are risk of breaching sensitive information on the web through AI. So it might harm your privacy on digital platforms.
👉 Lack of Quality Data: Trusting solely on AI for collecting different data is not always the right choice. Sometimes, among all the information, AI can be biased while collecting data. So there might be some quality data while implementing the strategy.
Optimize Your Marketing Strategy with Digital Marketing and AI
To show your online presence in business, it is important to showcase your product or service in different digital channels. With the growing digital media platforms, it is also very difficult to keep up with all these and increase brand visibility. That is where AI can be helpful. From creating strategy to automation, AI can save both time and money for a business, ensuring it can reach out to a larger customer base. So, explore more tools and implement digital marketing with AI instantly.
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