One of the busiest shopping seasons, 黑色星期五, is just around the corner and brands are already gearing themselves up to capture the attention of the customers. Through different marketing channels, they are trying to reach out to as many people as possible. One of the most important channels is Email marketing. But not just regular, generic emails can boost sales; they need proper email marketing strategies.

In this blog, we will go through 10+ highly effective email marketing strategies that will help brands boost their sales and increase conversions with some real-life email marketing examples.

Why Effective Email Marketing Strategies Matter for Black Friday 2025?

Email marketing is one of the core channels to reach out to the target audience and talk more about the product or service. According to data from Hubspot, email marketing campaigns generate an average return of 36 times the initial spend, which is equivalent to $36 earned for every $1 spent. This single data proves how important email marketing is for any marketing campaign. 

According to other statistics, it is found that 61.3% of consumers prefer email for Black Friday promotions. So, it is proven that an effective email marketing strategy can help boost sales during this shopping season. But there is something more. Let us dive deeper into why an effective email marketing strategy matters during Black Friday. 

Maximize Revenue

In this shopping season, for business owners, the main concern is to maximize revenue. An effective email marketing strategy during black friday season can help boost revenue and increase profit. For example, one of the key strategies can be sending personalized emails based on the shopping behavior of a visitor on an eCommerce site. By giving a special discount offer on the most visited products, store owners can increase the chance of making the shoppers buy the product and increase their revenue.

Stand Out from the Inbox

The more you can stand out from your competitors, the higher the possibility that customers will start buying from you. During the shopping season, everybody will try to grab attention via email. But customers will buy from those who will stand out from their inbox. For instance, if somebody sends an email subject line by creating FOMO (Fear of Missing Out), then there is a higher chance of grabbing the attention of the customer and grabbing the deal as soon as possible. 

Stronger Customer Relationships

A properly planned email marketing strategy can create a stronger relationship with customers. Besides standing out from the cluttered inbox, through a personalized tone in the email can create a stronger relationship. For example, sending an email where customers can implement a unique coupon code shows how much business owners value that customers and care about them by giving a unique code only created for them. This strategy can be very effective while communicating with customers through email marketing.

Drive Traffic to Your Website

To boost your 网站流量, an email marketing strategy can be an impactful way. Through an email, business owners can drive users to the website. This not only leads to more traffic, but also helps customers to explore more on your website. For example, if business owners send to the pricing section through email, then users can explore more pricing plans and choose the most effective one for them. This not only increases traffic but also can help to generate more revenue.

Measure And Optimize

Email marketing can help to better understand user behavior and how they react to a product or business. Which type of subject lines did they love? What is the open rate? How many users are clicking on the links can help business owners make more effective decisions for their business. For instance, if you can see a specific subject line that shows a deal percentage is getting a high open rate, then you can optimize your other product subject lines accordingly and boost conversions. 

10+ Black Friday Email Marketing Strategies for Higher Conversion [With Examples]

Black Friday is the ultimate shopping season when business owners look forward to increasing their sales and customers expect to get amazing deals for their favourite products. So, this season is crucial for everyone. This year, highly effective email marketing strategies can help to generate more revenue and stand out from the competition. What are those email marketing strategies? We will take a look at 10+ Black Friday email marketing strategies 这里。 

1. Build Anticipation with Teaser Campaigns

Before Black Friday, create anticipation among users for one or two weeks. Build the excitement through pre-offers, subscriptions and early bird discount offers. This gives customers a sense of urgency, motivating them to be among the first to grab the special offer. This also gives them a sense that they are important to grab the deal.

Let us look at an example below by Glossier, a renowned cosmetic brand. They have sent the “Save the Date” email to the customers, so that users can get a reminder whenever the deal goes live. In their email, they first started with a catchy line that says they will remind you about the deal. Then, they have added a button with a call to action “Add to Cal” so that you can add this to your calendar and they will also get an exclusive list of potential customers. This email creates a sense of authority to get the customers and encourages them to grab the offer before anybody else in the biggest shopping season of the year.

2. Craft High-Converting Black Friday Email Subject Lines

The subject line is the first thing your users see when you send an email and it plays a crucial role in getting your message opened. To stand out in the crowded inbox of your customers, you need an effective Black Friday email subject line that grabs attention instantly. These subject lines can highlight names, features, pricing, or any compelling detail that sparks curiosity. Pairing this with benefit-focused email copy, where the email clearly communicates how the user will gain value, save money, or solve a problem, can significantly increase open and conversion rates, making your campaign more persuasive and impactful.

Canon, a popular camera brand, crafted a subject line that highlights both features and savings in just three words. This approach grabs attention instantly, encouraging subscribers to open the email. By creating curiosity and emphasizing the Black Friday deals, the subject line not only increases open rates but also nudges readers one step closer to making a purchase. 

3. Segment Email List for Personalized Offers

Segmenting your email list allows you to deliver personalized offers that resonate with each type of user. For new users, you can introduce small or yearly PRO plans to encourage their first upgrade. Returning customers can be rewarded with tailored offers or VIP access to enhance loyalty. High-value customers may be enticed to move to a lifetime plan or exclusive packages, while inactive users can be re-engaged with special promotions designed to bring them back. The key is to make every customer feel personally valued and ensure each email speaks directly to their needs and interests.

Let us take a look at another example of Better Brand. In the email, they have given a coupon code to the user. But they make sure to address the customer directly using ‘YOU,’ making each recipient feel like this special coupon code is created just for them. This segmented personalized strategy can make a big impact in the shopping season since people tend to buy more.

4. Use Countdown Timers & Scarcity Techniques

Another effective email marketing strategy is setting up a countdown timer. This countdown timer creates FOMO among customers and gives a sense of urgency. Nobody wants to miss out on a deal. So, by giving this timer, businesses can instill fear in the users that they are missing out on the deal at the lowest price possible. 

Google, one of the most popular brands, gave its black friday deal on their smartphones, earbuds and more with a countdown timer to the customer’s email. In that email, they have focused more on the timer and encouraging customers to grab the deal before it ends. Even in their subject line, they have created a sense of urgency.

5. Highlight Exclusive Black Friday Deals

Businesses might have a lot of deals ongoing on their website. But they might want to focus on the most exclusive one. It can be a lifetime deal or a special feature. Whatever the offer is, give value to the one that might attract the customers more and drive them to purchase. 

A good example of this can be Nike’s black friday email. In one of their Black Friday campaigns, they offered exclusive deals only on their black products. That means giving exclusive offers to the black footwear and jerseys. This shows that focusing on exclusive offers can make the campaign unique and trendy based on the target audience.

6. Optimize Email Design & Layout

A unique-looking design and layout can attract customers more and encourage them to grab the deal that businesses are offering. A generic email might look like a regular email that people often get from a different product. But since Black Friday is one of the most special seasons, emails also require a special and unique look that helps to stand out from the competition. 

PlayStation, one of the most popular video game brands, in their Black Friday email showcases different gaming setups, games, most popular categories to movies, all in one place. The email is designed in such a way that it looks like a designed landing page, which users can explore through their email.

7. Send Cart Abandonment & Reminder Emails

For multiple reasons, customers might abandon the cart. It can be for an insufficient balance in the bank account, or maybe forgetting the PIN. But whatever the reason may be, it is the business’s responsibility to remind them of that. During Black Friday, these emails are effective because they make sure that nobody misses out on any deal and conversions can increase over time. 

One of the key strategies in cart abandonment email is creating a catchy line in the subject line, like Rudy’s. In their email, they talk about the software update, even though they are a barber shop. The main idea is to give users a message that, if they do not update the software, it might fail. Similarly, if you do not want to miss the item in the cart, then nothing bad will happen when they try to get an upgrade in their makeover. During Black Friday, this type of witty content might lead users to check out soon. 

8. Use Social Proof to Build Trust

Even though businesses write amazing pieces of email, customers might still have some doubts about the quality. To avoid that, the best way is to showcase 社会证明 in the email. By showcasing different customer reviews from different users, it can create trust in the customers and help them make a quick decision through email. 

Renee Rouleau, a skincare product company, showcases their customer review in its email to build users’ trust. Since skincare is a sensitive product niche, customer reviews are important to earn trust. Similarly, during Black Friday, different brands can showcase their reviews on emails to make an impact and earn new customers’ trust. 

9. Streamline Campaigns with Email Automation

Email automation is a powerful strategy to keep your sales ongoing during the Black Friday season. This means automating the entire email process in different phases, where customers will get different emails at different buyer journey. With the automated process, there is a lesser possibility that businesses might miss out on any customers. 

For example, a customer is exploring the baby food category on an eCommerce website. Then, customers who were exploring that page of the website will get an email and Black Friday discount offers based on the baby food products. Then, during checkout, if they abandon the cart, there will be an automated email that will tell them they are missing the biggest discounts on their product. Zapier sends their logged-in users an email like below who are exploring through the website, but did not perform an action, where they give users a proper guideline on what they might get from their platform. 

10. Run a Last-Chance Email on Cyber Monday

A last-chance email on Cyber Monday is a powerful way to capture shoppers who may have hesitated during the Black Friday rush. This type of email highlights final deals, limited-time discounts, or expiring offers to push customers toward making a purchase before the sale ends. By creating urgency and reminding users that these savings will not return anytime soon, businesses can recover missed opportunities and secure additional conversions before the holiday shopping window closes.

Shift Robotics is one of the most popular wearable mobility device companies. They sent their users an email to grab an exclusive Cyber Monday deal with a limited-time offer. In this email, their focus was more on the limited-time offer. Through which they gave a chance to take a last moment to grab the deal during Cyber Monday. 

11. Analyze And Improve Campaign Performance

The key to email marketing is not only sending the emails to the users, but also analyzing the performance. How many people are unsubscribing, how many people are opening, and how many of them are purchasing through the email are some of the most important decisions that businesses might consider. So, it is important to measure the metric, especially in a season like Black Friday and improve the campaign performance. 

For example, Mailchimp allows its users to test out multiple subject lines for an email. Then they send it out to random people and then for the broader audience, they send the winning subject line. This helps users to better understand which type of subject line is liked by most of the target audience and makes an impact. This also helps them to refine their email marketing strategy accordingly. 

Ready to Enhance Your Email Marketing This Black Friday?

No matter which marketing channel you choose, email marketing is one of the most effective and crucial channels for every marketer and business owner. Through email marketing, businesses can get connected with the customer and offer different deals easily. On Black Friday, most customers wait for the deal announcement through their email. So make sure your email marketing strategy is not just sending emails, but also a strategized plan that will boost sales and conversions during the shopping season. 

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