Looking for the most effective WordPress Email Marketing Automation tool for your business? We have got your back. In this blog, you are going to learn about three top-notch options to automate the way you manage and send email marketing for your WordPress website.
Each one comes with great features and you can ease up your work to accelerate your email marketing process. And using any of them, you will be free from all the manual tasks, and the automation will handle your WordPress email marketing. Excited? So, without any further ado, let us get started and pick the best for you!
What Is an Email Marketing Automation Tool?
Marketing automation tools for email reclame can work within your WordPress website or any type of website to help you create email opt-in forms, manage subscribers and user lists, target automatic emails, and send them to your subscribers depending on actions and predefined trigger points. This will massively help increase your efficiency and results within marketing campaigns. Here are a few important points to remember:
👉 Commonly Used
Statistics say that “82% of marketers use automation to create triggered emails which result in 8 times more opens and greater earnings than typical bulk emails”. [Source: Porch Group Media]
👉 Higher Engagement
Other statistics say that “Email personalization helps to reduce unsubscription rates by 17% and increase open rates by almost 20%.” [Source: FluentCRM].
👉 Less Workflow
Automation doesn’t mean you have to compose multiple emails for the most commonly used triggers. Email marketing automation allows you to configure pre-composed emails with predefined triggers to send them automatically, depending on the user activity.
Escalate Workflow with 3 Best WordPress Email Marketing Automation Tools
In this section, you are going to learn about 3 best WordPress email marketing automation tools that can help you enhance your email marketing workflow to increase conversions and leads. Take a look below.
Hubspot
HubSpot is an impressive email marketing tool that automates emails in advance. This is not just another email automation software, it is an all-in-one marketing toolkit that works seamlessly within your WordPress website. HubSpot can help you polish your workflow and get all the necessary facilities from one place. You can create and design beautiful emails with a drag-and-drop builder and leverage powerful automation features to manage and send emails.
Hubspot helps you manage contacts, A/B test emails, track email activities, and gain valuable insights into your audience behavior. It’s an all-in-one marketing automation solution for everyone. The free plan provides basic email marketing features, and the paid version comes with more options for advanced automation and marketing features.
MailChimp
A familiar name for many, Mailchimp offers a user-friendly plugin for WordPress. You can easily design eye-catching emails with drag-and-drop tools and pre-built templates. Also helps you create automated email sequences to welcome new subscribers, re-engage inactive ones, and win back abandoned carts.
You can A/B test emails, track and analyze your user interaction with your emails, and more. It comes with a free plan that will let you manage up to 2,000 subscribers, with paid options for larger lists.
FluentCRM
This powerful plugin FluentCRM keeps your email marketing entirely within your WordPress dashboard. It helps you focus on building strong customer relationships through targeted automation. You can segment your audience based on interests and behavior for personalized email campaigns.
FluentCRM helps you track and measure user performance on your emails and A/B test them. It comes with a Free plan that covers up to 100 subscribers, with affordable upgrades for growing businesses.
Tip: Before choosing any email marketing automation tool for your WordPress site, consider your budget and email list size. All these options offer free plans to get you started. So first you can test-drive them, see which one fits your needs best, and then purchase.
Why Automate WordPress Email Marketing?
We all know manual email marketing is very tedious. There are many advantages of automating your email marketing within your WordPress site. It is like working smart instead of working hard. Let’s check out the details of why you need to automate WordPress email marketing:
👉 Saves Time & Enhance Efficiency
Email marketing automation workflows now lessen your workload from manually drafting and sending redundant emails as well. You can easily save your precious time and allocate that to other special marketing campaign areas.
👉 Advanced Personalization Facility
With an email marketing automation tool, you can automate emails based on certain actions or user preferences. It helps you deliver super relevant and personalized messages to your audience that will boost your customer engagement rates and conversions.
👉 Improve Customer Relationship
Email marketing automation chains can help you nurture your leads. This is all by serving valuable content and special offers to customers at the appropriate time with automated timelines. It also enables you to maintain better relationships with your customers and manage effectively to ensure brand loyalty.
👉 Boost Sales & Conversion
Email marketing automation tools can escalate your sales funnel drastically. You just need to trigger at the correct points of the user interaction. For example, abandon cart emails or recommendations of related products that influence users to buy if you properly set your email automation process.
👉 Analyze & Take Data-Driven Decisions
Most email marketing automation tools come with detailed analytics. You can check your email’s open rates, click-throughs, and conversions. So by analyzing this data can empower you to track the effectiveness of your campaigns. It also helps you make informed decisions for future email optimizations and campaigns.
Bonus Tip: Analyze Different User Actions & Automate Email Processes
In addition, depending on the different actions of users, you can automate your email process. Some of the key factors are described below:
👉 New User Signup
Subscribers will automatically receive a welcome email with the relevant information.
👉 Abandoned Cart
Users will receive reminders via email about the items they forgot in their cart to push them to finish the transaction.
👉 Website Activity
You can interact with your user via their browsing activity and send the relevant mail they need.
👉 Confirm Purchase
Users can be thanked for the purchase and provided with extra recommendations.
By configuring automation, you can simply arrange and send emails in time-related to feed leads, enhancing customer engagement, and driving more sales for your WordPress website.
Check Our Final Word on Email Automation Tools for WordPress!
Imagine sending personalized welcome emails to new subscribers, re-engaging inactive users with relevant content, and winning back abandoned carts, all happening automatically! You can now take full control of your time and unlock the full potential of your email marketing strategy. With the right automation tools, you will be well on your way to building a thriving online community and achieving your marketing goals.
Ready to take the plunge into email marketing automation? Let us know in the comments below which tool you’re most excited to try! To read more exciting blogs, abonneer je op onze blogpagina of sluit je aan bij onze vriendelijke Facebook-gemeenschap to engage with all WordPress enthusiasts.
