Ever wondered why some prospects slip through your fingers while others eagerly sign on the spot? The secret lies in understanding buyer intent – those subtle signals that tell you exactly where your potential customers stand in their purchasing journey. In this blog, we will share five proven strategies to help you read these signals and transform more prospects into loyal customers.
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Mid-market sales refer to the process of selling products or services to medium-sized businesses, typically those with moderate annual revenues. These companies are larger than small businesses but not as vast as large enterprises, making them a unique and lucrative segment to target. They have larger budgets and more complex needs than small businesses, yet they are more flexible and quicker in decision-making compared to large enterprises.
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