Personalized marketing is the type of marketing strategy that is tailored based on customers’ data. This data includes customers’ demographic, behavioral and psychographic data, etc. Businesses use this strategy to better connect with their customers and give an optimized experience for better conversions.
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Complete Guide to eCommerce Marketing Funnel: Everything You Need to Know
In the competitive world of eCommerce, standing out and truly understanding your customers can be challenging. However, building strong connections and delivering tailored experiences can give you a competitive edge, driving more revenue to your platform.
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Imagine you have launched a skincare product. You have invested in high-quality ingredients, well-designed packaging, and building a stunning eCommerce website. But your sales are slow. Why? Because you are trying to sell your products to everyone.
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