Marketers need to research multiple things regularly. Speaking of research, sometimes marketers research manually, but some tools can make the process easier and faster. Conducting market research allows you to truly understand your audience, helping you connect with them on a deeper level and earn their trust. And to do that, a market research tool plays an important role.
However, if the tool is AI-powered, it can automate much of the work, resulting in a more accurate and faster process. The following are seven of the best ones we have tried and they are sure to help your marketing efforts. Before that, let us understand the AI market research tool & how it can help.
AI Market Research Tools
The use of Artificial Intelligence (AI) for market research streamlines the process of gathering and analyzing consumer data to help product and marketing teams make better, more informed decisions. Several leading solutions, including Breeze and Crayon, offer integrated surveying, competitor tracking, and behavioral analytics to help businesses stay on top of their game.
Choosing a market research AI tool requires considering your research objectives, required integrations and budget. It is possible to test the features of many platforms before committing, as most of them offer free trials or entry-level plans. Decide which tools best complement your current processes after clarifying your key research tasks.
What Are AI Market Research Tools & How Do They Help?
Artificial intelligence is used in market research tools to make collecting and understanding customer data faster and easier. By using smart technology, they turn information from sources like social media, surveys and competitive websites into clear insights marketers can use to reach their audience.
Using these tools, you can automatically create reports that would normally take you a long time to prepare.
Using these tools, how do you make your daily market research tasks more effective and simpler?
- Survey automation: Create, send and analyze surveys quickly. AI can recommend questions and spot trends in answers.
- Sentiment analysis: Track what customers feel about your brand on social media, forums and reviews.
- Competitive intelligence: Automatically follow competitors’ moves, pricing and market positioning.
- Trend prediction: Use past and current data to predict market changes and customer behavior.
- Data visualization: Turn complex data into simple, clear charts and reports that highlight important insights.
- Audience segmentation: Group customers by behavior, preferences and demographics for focused marketing.
Why Use AI Tools for Market Research?
You can definitely research your market and analyze data without AI. Many have done it for years. But the truth is, AI can do it much faster and handle much more information at once. That is why AI tool market research is mandatory to make everything quick.
The 2025 Qualtrics Market Research Trends Report shows 89% of researchers already use AI tools or are trying them out, and 83% plan to invest more in AI this year. This popularity is because AI brings real advantages despite some limits, like bias in its training data.
Key benefits of AI in market research include:
- Making teams work more efficiently
- Predicting future trends
- Spotting patterns people might miss
- Handling large amounts of data easily
- Delivering better return on investment (ROI)
Top 7 Best AI Market Research Tools That You Must Try
Based on our testing and analysis of how leading brands use AI market research tools, we have compiled seven truly actionable tools that deliver real, tangible results.
No matter what your research needs are, these tools will provide you with the flexibility to choose the right one for your research.
Here is a breakdown of the top AI-powered market research tools:
- Gong and Breeze (best for sales & customer insights) – Provide deep visibility into customer behavior and sales performance.
- YouScan (best for social media analysis) – Offers comprehensive social listening tools, allowing you to track brand sentiment and engagement across platforms.
- Consensus (best for academic & industry research) – Perfect for sourcing evidence-based insights from academic and industry studies, enhancing your research depth.
- Lexalytics (best for text and sentiment analysis) – Extracts meaningful data from text, providing sentiment analysis to gauge customer emotions and perceptions.
- Crayon (best for competitive intelligence) – Helps you stay ahead of competitors with up-to-date tracking of their strategies and movements.
- Poll The People (best for quick market validation) – Offers fast, real-time feedback on ideas, products, and concepts to quickly validate market interest.
Now, let us dive deeper into what makes each tool exceptional and how you can leverage its unique strengths to elevate your market research.
1. Gong
Gong looks at sales and customer conversations to spot patterns and emotions. It helps teams improve their messaging and make sure it matches what customers want to hear.
Using transcripts and sentiment scores, Gong shows the real “voice of the customer.” You can use this information to improve website copy, conversion scripts and make your brand feel more authentic.
The tool is particularly helpful to sales and support teams. As a result, users consider this tool as one of their go-to AI market research tools. Identifying moments that build trust and cause doubt allows teams to improve customer satisfaction by repeating what works.
2. YouScan
YouScan tracks mentions, logos and sentiment on social media. It is great for brands that want to measure awareness, monitor their reputation and find trending topics that drive engagement in marketing.
Additionally, it provides a visual representation of how people interact with your products. Your online marketing strategy can be improved with insights from YouScan, regardless of whether you are using unboxing videos or reviews.
The YouScan tool helps you identify how your brand is perceived in the eyes of your audience. Brands are able to respond to audience feedback quickly, giving marketers a quick look at what is working and what needs to be adjusted.
3. Consensus
Consensus helps you find key insights from thousands of scientific papers and reports, turning them into easy-to-understand summaries. It is perfect for teams that want to base their digital marketing on real data, not guesses.
A great way to create reliable content or support case studies is to use Consensus’ summary and citation system. With the help of its insights, clients and stakeholders can trust that accurate information is being provided to them.
Using Consensus marketing, marketers can back up their claims, provide facts to support content,and ensure messaging aligns with real-world trends. Research is more than just data; it is the foundation of every campaign’s credibility.
4. Lexalytics
Lexalytics helps brands understand customer feedback from reviews, surveys and chat logs by analyzing emotions, tone and intent. This helps improve website marketing. As a result, the tool is considered one of the best AI market research tools today.
It is possible for marketers to create more relevant campaigns if they know how customers feel. Using Lexalytics, you can tailor content, ads and website design to your customers’ needs.
Furthermore, it provides valuable feedback about products and having this insight can help both marketing and product messaging be more effective.
5. Crayon
Crayon keeps an eye on your competitors’ websites, ads, and pricing to spot market changes. It helps you stay ahead in your digital marketing with real-time data.
By using Crayon, you can find new opportunities, identify weaknesses in your competitors’ offerings and improve your campaigns. In particular, it is useful for teams that manage multiple markets so that they can remain agile and well-informed.
Crayon’s ability to show the effects of competitors’ actions sets it apart from the competition. By doing this, businesses will be able to make faster and more intelligent decisions.
6. Poll the People
Poll the People lets marketers quickly test ideas, headlines, and creative concepts with real audience feedback. This helps ensure your marketing strategy is based on what people actually want, not guesses.
You can use it to test out new brands, campaigns, or websites before launching them. The better the visuals, copy, or offers, the more likely they are to produce good results by checking them early.
You can also target specific groups with the tool, which gives you a clear picture of what audience preferences are. This is a fast, cost-effective way to get useful data before investing in advertising or production.
7. Breeze
Breeze is an AI tool that collects data from different sources and puts it all in one easy place. It helps marketers quickly understand reports, spot trends and connect insights to their daily tasks.
You can use Breeze to track competitors, forecast changes in the market, and uncover new opportunities, as well as to make your marketing strategy more data-driven and flexible.
Additionally, Breeze simplifies teamwork by bringing together customer data, analytics and insights in one place, allowing collaboration to be accelerated and decisions to be made more wisely.
Make Smarter Decisions with AI Market Research
With AI tools, marketers can get valuable insights quickly. With these AI market research tools, you can automate data collection and analysis and stay on top of trends, while connecting better with your audience.
Make sure you do not miss out on valuable insights. Make better decisions with AI by streamlining your research process. Take advantage of these tools now to make your campaigns more effective.
We are experiencing a revolution in market research thanks to artificial intelligence. When you use the right tools, you will be able to make smarter, data-driven decisions that will enable you to grow your business and outperform the competition.
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